About this role
TikTok's Global Business Solutions (GBS) regional sales and advertising teams drive revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results.
Client needs, market trends, and performance expectations shift constantly, and differently in every market. We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.
You will help businesses grow on a global platform, working on the campaigns and relationships that turn advertisers into long-term partners.
Team Introduction
Our team is dedicated to fostering and expanding relationships with our clients. We are committed to delivering exceptional client service and comprehensive education on our products and solutions. We aim to empower our clients to meet and exceed their business objectives.
About the Role
The Brand Partnerships Manager (BPM) is responsible for hitting revenue goals, building relationships with key enterprise accounts, and helping clients drive business results on TikTok through product consultation, education, and support. Success as a BPM requires strong strategic vision, sales skills, a strong partnership with the Client Solutions Manager (CSM), problem-solving skills, attention to detail, and the ability to thrive in a dynamic and changing environment.
Responsibilities
- Strategic Partnership Development: Lead C-suite engagements to accelerate revenue growth and cultivate long-term strategic partnerships;
- Sales Excellence: Orchestrate the end-to-end sales process, leveraging deep product expertise and cross-functional synergy to deliver high-impact business solutions;
- Account Planning & Governance: Spearhead the account planning process and Joint Business Plans (JBPs), aligning brand objectives with TikTok’s ecosystem to maximize growth opportunities;
- Revenue Growth & Education: Drive sustainable revenue and lead high-level strategic conversations, navigating complex client relationships and agency structures;
- Portfolio Mastery: Act as the primary expert for your book of business, ensuring operational excellence through proactive troubleshooting and strategic escalation management;
- Financial Rigor: Maintain strict pacing control and provide accurate pipeline and forecast management;
- Technical Proficiency: Demonstrate a strong aptitude for technical product specs and analytical reporting to drive data-led recommendations;
- Market Benchmarking: Leverage cross-market strategy benchmarks across core industries to identify white-space opportunities;
- Consultative Selling: Bridge client business challenges with TikTok’s specialized solutions, collaborating with internal cross-functional teams for holistic execution;
- Thought Leadership: Educate clients and agencies on product roadmaps, advising on the most effective approaches to drive measurable business outcomes.