About this role
At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
Associate Director, Marketing | Cardiometabolic Health (CMH) Brazil
About the Role
At Lilly, we unite caring with discovery to make life better for people around the world. In Brazil, we are committed to advancing care in Cardiometabolic Health with innovative therapies that address significant unmet needs in obesity and diabetes. We are seeking an Associate Director of Marketing to lead the CMH marketing team, driving strategic brand excellence and commercial performance for Mounjaro (tirzepatide) and preparing the organization for the next wave of innovation in the Cardiometabolic pipeline.
This leader will oversee Brand Managers and Marketing Sr Associates, provide strategic direction and coaching, and serve as a key partner to the CMH BU Head. The role requires sharp coaching skills, focus, and energy to balance current brand priorities with pipeline readiness, while keeping a laser-focused eye on patient impact and business results.
Main Responsibilities
- Define and execute the Mounjaro brand strategy in Brazil, leading annual planning (ABP), Opex management, and performance tracking.
- Lead, coach, and develop a team of Brand Managers and Marketing Sr Associates, fostering a high-performance and learning-oriented culture.
- Partner with the BU Head and global/IBU teams to drive pipeline readiness, pre-launch planning, and lifecycle strategy for upcoming Cardiometabolic Health products.
- Orchestrate cross-functional alignment with Medical, PRA, Corporate Affairs, Legal, HR, and E&C to deliver integrated, compliant brand plans.
- Drive multichannel and digital marketing campaigns, leveraging customer and market insights to optimize engagement across HCP and patient audiences.
- Engage Key Opinion Leaders alongside the Medical team to shape scientific advocacy and strengthen stakeholder relationships.
- Lead forecasting, business plans, and customer plans for the CMH portfolio.
Minimum Requirements
- Bachelor's degree (required).
- Minimum 3 years of leadership experience in pharmaceutical marketing, including prior experience as a Brand Manager, with demonstrated progression in scope and responsibility.
- Minimum 2 years of experience in pharmaceutical Sales, with prior experience as a Sales Representative or Sales Manager.
- Proven track record in brand planning and brand strategy development.
- Strong ability to manage Opex and run robust Business and Customer Plans.
- Demonstrated capability to lead, coach, engage, and develop marketing professionals.
- Strong cross-functional leadership, able to align and mobilize teams across Medical, PRA, Legal, and Corporate Affairs.
- Demonstrated ability to deliver results in complex and ambiguous environments.
- Experience designing and executing multichannel and digital marketing campaigns.
- Proficiency in market research methodologies and insight generation.
- Fluent in English.
Additional Preferences
- MBA or equivalent postgraduate degree.
- Recent product launch experience in a competitive pharmaceutical market.
- Prior experience in Diabetes, Obesity, or Cardiometabolic therapeutic areas.
- Strong business acumen combined with scientific curiosity.
- Exceptional communication skills, with the ability to synthesize complexity into clear, compelling narratives.
- Demonstrated critical thinking and creative problem-solving capabilities.
- Committed to fostering an inclusive culture and actively seeking diverse perspectives.
Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( https://careers.lilly.com/us/en/workplace-accommodation ) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.
Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
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