Assistant Director,Data and Analytics

Some careers shine brighter than others.

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of   Aisstant Director, Data Analytics

In this role, you will:

- Consult with Marketing Managers and Product Owners to review briefs, validate feasibility, and define target audience rules.
- Advise on segmentation approach, frequency capping/contact fatigue, and expected audience sizing to improve campaign outcomes.
- Build and format channel-ready audience outputs for email, push, in-app, web personalisation, and direct mail partners.
- Reconcile record counts between source queries (e.g., Teradata) and destination platforms to ensure no data drop-off.
- Write advanced Structured Query Language scripts to extract, transform, and segment high-volume customer data from customer relationship management and customer data platforms.
- Build, maintain, and quality-assure audience lists within customer data platforms and customer relationship management databases.

To be successful you will:

- Strong experince of 8 to 14 years and analytical skills with business analysis aptitude. Knowledge and understanding of financial-services/ banking-operations is preferred
- Good knowledge of Analytical and Machine Learning concepts like modeling, forecasting, segmentation etc
- Besides strong written and verbal communication skills the incumbent is also expected to have strong presentation skills
- Bachelor’s or Master’s degree from reputed university with specialization in numerical discipline engineering specializations. Understanding of financial-services/ banking-operations preferred.
- Good knowledge of programming tools, with proficiency in one or more of the following: Statistical Analysis System, Structured Query Language, BigQuery and Python.
- Enthusiasm for proactively seeking, exploring and developing use cases for new data and/or tools/wider industry trends

You'll achieve more at HSBC

Hsbc.com/careers

HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.”

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