About this role
We are seeking a Marketing Coordinator who will provide day-to-day support to the Marketing & Communications team, leadership, and/or departments. Performs a broad range of marketing and communications tasks in support of specific efforts, raising awareness and brand profile, and engaging a variety of audiences. This role supports CTY email marketing coordination, production, and reporting. This is a casual, fully remote position budgeted to work 10-16 hours per week, M-F, between 9 a.m. and 5 p.m. EST.
Specific Duties & Responsibilities
- Assist with the development of marketing materials and plans in support of the marketing and recruitment efforts of a school/department, and the school’s departments, centers, and institutes.
- Serve as the liaison to departments, centers and institutes, and development and alumni relations for school-wide initiatives
- Manage peer communications calendar.
- Gather and write content for, and support the creation of, printed and digital marketing materials for internal and external audiences and peers.
- Serve as backup support for social media and website maintenance.
- Create and deploy digital assets in support of marketing and communications, including e-newsletters, announcement emails, display ads, etc.
- Coordinate information flow and distribution to various audiences via email lists, electronic newsletters, conference handouts, and related materials.
- Compile analytics for digital efforts and support the creation and coordination of marketing performance reports.
- Develop and create instructional and promotional content that incorporates images/image galleries, video, slideshows, and other multimedia elements.
- Serve as liaison for school events and in support of school events team.
- Work with external vendors for graphic design services, printing, promotional materials, marketing automation services, etc.
- Provide general marketing and project management support for the Marketing & Communications team.
- Build and update bulk and automated marketing emails using existing templates in Emma.
- Create test lists and conduct email testing for formatting and dynamic content.
- Facilitate the email proofreading process.
- Create banner ads using images or text blocks within Emma.
- Segment and upload email lists into the ESP.
- Create UTM tracking codes and pull campaign response metrics.
- Assist with developing and updating standard operating procedures for email marketing.
- Identify value-added content from existing CTY materials for inclusion in marketing emails.
- Other duties as assigned.
Minimum Qualifications
- High school diploma or graduation equivalent.
- Three years of related experience.
- Prior experience in a marketing/communications setting.
- Additional education may substitute for required experience to the extent permitted by the JHU equivalency formula.
Preferred Qualifications
- Bachelor’s Degree.
- Social media or project management certifications.
- Experience with events, media, and public relations.
Technical Skills & Expected Level of Proficiency
- Writing - Developing
- Project Coordination - Developing
- Email Marketing - Developing
- Digital Communications - Developing
- Content Marketing - Developing
- Campaign Management - Developing
- Branding - Developing
Technical Qualifications or Specialized Certifications
- Design experience a plus.
- Google Analytics experience a plus.
- Salesforce experience a plus.
Classified Title: Marketing Coordinator
Role/Level/Range: ATO 37.5/03/OF
Starting Salary Range: $20.00 - $37.80 HRLY ($20-$25 targeted range; Commensurate w/exp.)
Employee group: Casual / On Call
Schedule: M-F, Varies
FLSA Status: Non-Exempt
Location: Remote
Department name: CTY Enrollment Services
Personnel area: Academic and Business Centers