Director of Admissions and Marketing

Join our high-achieving, non-selective international school in Prague, Czech Republic. We prioritize innovative education, enabling our students aged 2 to 18 to excel academically and personally. Our IB curriculum ensures students consistently surpass global averages, securing offers from the world's top 30 universities. Located in the vibrant city of Prague, our supportive and collegiate environment fosters continual improvement. As a language-focused institution, we provide instruction in English and Czech, preparing students for a multicultural world. Day school only. Join us and be part of a school that redefines educational excellence.

Job Description

THE ROLE

As Director of Admissions and Marketing, you will join the school's Senior Leadership Team with overall responsibility for positioning the school, generating demand and driving student enrolment, and for delivering an exceptional experience for families from first awareness through to enrolment, re-enrolment and advocacy.

This is a multi-campus role, including a new development. It calls for a customer-centric leader who understands the market, brings drive in a challenging environment, sets clear priorities for growth, and gets results by leading a team and influencing others.

Reporting to the Principal, with a dotted line to the Regional Director of Admissions and Marketing, you will lead the school's Marketing, Admissions and Communications (MAC) strategy and team, working closely with colleagues across the school and the wider Nord Anglia network.

WHAT YOU WILL DO

- Position the school clearly in the Prague market and generate demand, leading the admissions, marketing and communications strategy and plan.

- Set clear priorities for growth across the school's campuses, including a new development, and lead the team to deliver them.

- Drive enrolment by generating enquiries, improving conversion and supporting strong re-enrolment, using data and CRM insight to guide decisions.

- Lead the Family Experience Journey, so every family receives a personalised, professional and seamless experience, in person and online.

- Build, coach and develop the MAC team across admissions, marketing, communications, digital and research.

- Influence and work through others, including the SLT, staff and regional, central and global Nord Anglia MAC teams.

- Strengthen the school's brand and reputation through clear, consistent messaging and visual identity across all channels.

- Build strong relationships with parents, students and partners, including relocation agents, embassies, feeder schools and employers.

- Use market research and performance data to understand competitors and audiences, and advise the SLT on growth opportunities.

- Manage the MAC budget and resources to deliver strong value against enrolment and reputation goals.

Job Responsibilities

Required Skills/Abilities

WHAT YOU WILL BRING

Essential

- A degree and at least seven years of relevant experience in brand-building, sales and/or marketing, ideally in a service-focused environment.

- Proven success positioning a brand and generating demand in a competitive market.

- A track record of owning enrolment, sales or conversion targets and improving results.

- Proven team leadership: setting clear priorities for growth, and coaching and developing a team to deliver them.

- Strong influencing skills, with a record of achieving results through others, including senior colleagues outside your line.

- A customer-centric approach and a strong understanding of how to research and read a market.

- Experience using data and insight to drive performance, including a CRM or similar pipeline system.

- Experience managing a marketing, admissions or sales budget.

- Strong digital awareness and an understanding of owned, earned and paid media.

- Excellent communication and storytelling, and strong project management skills.

- Drive and resilience in a challenging, fast-changing environment.

Desirable

- Experience across more than one site or campus, or of launching a new site, campus or service.

- Experience in an international school, or another setting where families are the customers.

- Experience working with relocation agents, embassies, employers and feeder schools.

- Experience adapting a global or regional brand framework for a local market.

At Nord Anglia Education we are committed to providing a world-class, safe, happy environment in which children and young people can thrive and learn. We are committed to safeguarding and promoting the welfare of all our pupils where we embrace all race, abilities, religions, genders, and cultures.

All post holders in regulated activity (having regular unsupervised contact with children) are subject to appropriate national and international vetting procedures including satisfactory criminal record checks from both your country of residence/birth and any country of residence within the last 10 years.

We welcome applications from suitable qualified persons from all diverse backgrounds.

Please note, only shortlisted candidates will be contacted.