About this role
At Apple, we combine product management/development and product marketing into one cross-functional product management role. It works with design, engineering, finance, legal, marketing communications, public relations, market research, retail, sales and support for maximum impact across the organization.
As a member of our Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help build innovative features into our product development process. Together with our team, you’ll turn groundbreaking ideas into real products and shape the compelling stories that introduce these innovations to our users and excite the world.
As the Product Marketing Lead for iPhone, Apple Watch & Home in Japan, you will drive growth and category leadership in one of Apple’s most important and competitive markets. You will lead a team of product marketing managers (PMMs). Together you will own and drive the product-centric marketing strategy, create compelling annual marketing plans, deliver flawless product launches and speed up adoption across the iPhone, Apple Watch and Home portfolio.
You will be the bridge between the Japan market and headquarters. You will keep Worldwide Product Marketing (WWPM) and Engineering informed so they can shape products and features that matter to Japanese customers. You understand Japan’s smartphone market, carrier channel and competitors deeply. With that understanding and strong cross-functional partnerships, you will create clear stories that align internal teams, carriers and channel partners, and make sure our messaging connects with customers.
Minimum Qualifications
12+ years of experience in product management and marketing, including significant experience in the smartphone or mobile industry
Proven experience managing and developing people. Can lead through others and deliver results across multiple product categories
Hands-on experience working with carriers and channel partners, including joint launch planning, go-to-market execution and commercial negotiations
Deep understanding of the Japan smartphone market, including carrier and retail channel dynamics, customer behavior, pricing and upgrade cycles, the regulatory environment, and the competitive landscape of domestic and international device makers
Extensive business analytics and strategic product management experience in a global organization. Knowledge of the Japan wearables, health and smart home space
Technical fluency, with the ability to translate features into customer benefits and vice versa
Highly collaborative, with excellent interpersonal skills and the ability to influence senior stakeholders, both internally and with external partners
Excellent presentation, spoken and written skills in both Japanese and English
Preferred Qualifications
Creates competitive and breakthrough strategies that show a clear connection between vision and action
Strong storytelling, presentation and negotiation skills, with a track record of aligning carriers, partners and internal teams around a shared plan
Brings new ways of looking at problems and encourages diverse thinking to promote and nurture innovation
Plans and prioritizes work to align with broader organizational goals
Curious, with a passion for excellence, the ability to ask the right questions, and a resilient, problem-solving mindset
A resilient problem solver who gets things done, works well under pressure, is flexible, willing to learn, and confident but without ego
Deep project management skills and cross-functional leadership abilities
MS/MA/MBA degree