Associate Manager, Business Development

Join BIC World, a community of brands dedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed to growing our iconic and innovative brands by reimagining everyday essentials in new, sustainable, and responsible ways.

Our culture encourages a "roll up your sleeves and get the job done" mindset, ensuring self-starters, problem solvers, and innovative thinkers can truly thrive. At BIC World, you are empowered to take ownership of your career and use your unique perspective to make a meaningful, global impact on our mission.

JOB SUMMARY

The Business Development Manager CDS will shape and develop the CDS business start-up in Morocco from its early stages.

The role transforms market opportunities for decorated iconic BIC products into sustainable growth and new revenue streams.

It builds and leads the market strategic plan, identifies and develops customers and channels, and strengthens BIC’s market position through differentiated solutions and services.

The position owns opportunity development from prospecting and deal assessment through negotiation, contracting and integration with business operations.

Working across internal teams and external stakeholders, the role builds the network, capabilities and resources required to support long-term sales and financial growth.

MAIN RESPONSIBILITIES / TASKS

- Business Strategy & Market Development

- Build the strategic plan for the CDS business in Morocco, grounded in market, competitor and customer knowledge.

- Define initiatives, solutions and services that improve BIC’s market position and generate sustainable sales and financial growth.

- Identify trendsetter ideas by researching industries, events and potential key players to develop new channels and increase market share.

- Identify and co-create innovative merchandising and souvenir-related opportunities tailored to customer segments and market channels.

- Customer Acquisition & Opportunity Development

- Identify potential customers and decision-makers, build customer development plans and lead their implementation.

- Prospect for partners and customers, discover needs and convert opportunities into a qualified business pipeline.

- Screen potential deals by assessing market strategy, requirements, commercial potential and financial attractiveness.

- Deal Leadership & Commercial Execution

- Close new business by coordinating requirements, developing and negotiating contracts, and integrating commitments with business operations.

- Lead sales planning and execution with a customer-centric, service-oriented approach.

- Network, Organization & Capability Building

- Build a strong external network that generates valuable contacts and creates new business opportunities.

- Assess business needs and develop the strategic plans, team and capabilities required to support growth, leveraging existing organization and resources.

- Cross-functional Collaboration

- Develop and maintain strong relationships across internal teams and external stakeholders to achieve business goals.

- Coordinate the functions required to develop solutions, evaluate opportunities, close deals and support business growth.

- Share market, customer and competitor insights to align stakeholders and accelerate decision-making.

- Act with an entrepreneurial mindset, learning agility and curiosity in a dynamic start-up environment.

Key Performance Indicators / Key Figures

- Net Sales / Volumes / Gross Profit versus the approved CDS strategic plan.

- Qualified opportunity pipeline, conversion rate and value of business closed.

- Number and quality of new customers, partners and decision-maker relationships developed.

- Development of new channels and contribution to market penetration and market position.

- Timely implementation of customer plans, contracts and cross-functional business requirements.

Candidate Profile: Qualifications / Technical Skills

- Qualifications and Experience

Education

Bachelor’s or Master’s degree in Business Administration, Sales, Marketing, International Business, Engineering or equivalent.

Experience

Min 5 years of Demonstrated experience in business development, prospecting, strategic planning and sales execution. Knowledge and/or experience in decorating techniques is an asset.

Languages

Arabic , French (fluent), English (as a +)

Tools

MS Excel, MS PowerPoint, CRM

Market knowledge

Strong understanding of markets, customers, competitors, industry events and potential key players; ability to assess the commercial and financial attractiveness of opportunities.

- Professional competencies

Strategic thinking & planning

Builds market and customer development strategies; translates insights into clear initiatives, solutions and services.

Prospecting & business development

Identifies potential customers and decision-makers; builds a qualified pipeline and develops new channels.

Opportunity & deal management

Screens opportunities for strategic fit, requirements, potential and financials; develops, negotiates and closes contracts.

Customer focus & innovation

Co-creates merchandising and souvenir solutions tailored to different customer segments and channels.

Communication & collaboration

Communicates and presents effectively; collaborates across functions to integrate customer and contract requirements with operations.

Influencing, networking & relationships

Builds productive stakeholder relationships and a strong external network that generates contacts and business opportunities.

- Behaviours x BIC leadership framework

Take Ownership

Proactive and self-driven; takes responsibility for building the business from its early stages.

Deliver Results

Commercially driven; converts ideas and opportunities into tangible sales, financial growth and new revenue streams.

Champion Change

Demonstrates learning agility, curiosity, creativity and innovative thinking in a dynamic environment.

Create Team Success

Leads and influences stakeholders; develops strong relationships and mobilizes teams and resources around business goals.

Additional Information

People management

Team structure to be developed in line with business growth; initial direct reports TBC.

Travel

Travel within Morocco and internationally according to business needs, including training at the Tarragona Center of Expertise.

Working arrangements

Based in Casablanca, Morocco

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.