Director of Sales

About Sendify

Sendify is a tech company with its heart in Gothenburg, on a mission to make shipping simple for small and medium-sized businesses in Sweden and Germany. We bring together real-time pricing, comparison, booking, and tracking in one platform, so business owners can spend less time on logistics and more time on their business. We lead with heart and back each other up - a curious, low-ego culture where good ideas can come from anywhere. We're growing fast, and proud to be Great Place to Work certified, two years running.

The team & the role

Our commercial organisation is around 25 people strong across Sweden and Germany: sales executives, SDRs, customer success, and the team leads who run them. And it's winning, with two markets, thousands of customers, and momentum we intend to accelerate.

Now we're hiring the person who takes it to the next level.

As Director of Sales, you own the whole commercial engine: new business through the sales teams, and expansion through the customer success team. You'll sharpen our methodology, level up our coaching, design compensation models, and raise the bar on how we hire, ramp, and grow across both markets, in a way that's built to scale further. You report to our Deputy CEO and sit on our leadership team from day one, with real authority to match: hiring decisions, team structure, and how the commercial organisation runs are yours.

We're looking for someone who has done this before. Someone who has already led a commercial organisation at the scale we're heading for, and wants to do it again here. Someone who thinks in multiples, not increments. Someone who sees what already works well here and knows how to push it much further. This is a chance to shape the next chapter of a fast-growing company, at full speed and from the driver's seat.

What you'll do

- Develop and sharpen our sales methodology and playbook (discovery, demo, follow-up, objection handling, qualification) into one way of selling across markets
- Build the coaching framework our sales leaders run every week, from call reviews and scorecards to feedback loops, and coach the leaders in using it
- Design compensation models and own how they evolve as we grow
- Build the operating rhythm of the commercial organisation: weekly pipeline reviews, forecasting, and 1:1s that keep two markets sharp and consistent
- Own the expansion motion: lead the customer success team and grow revenue per account across our customer base
- Grow the leadership layer beneath you and develop the next generation of Sendify's commercial leaders
- Be closely involved as we enter new markets, and make sure our commercial model is ready to travel
- Be a strong cultural ambassador and lead by example, through the energy you bring, the standards you set, and the wins we celebrate

Who you are

We believe you:

- Have led a successful sales organisation of 50+ reps in a high-velocity SMB sales motion
- Have personally built and evolved a sales methodology and coaching system that held up as the organisation scaled
- Have led sales across several markets at the same time, with one shared way of working
- Have designed compensation models that worked, and evolved them as the business grew
- Have led through several layers of managers and grown leaders into bigger roles
- Are data-driven on the commercial engine: you know your funnel's conversion rates and your channels' CAC payback, and you build cases with numbers, not instinct

Nice to have:

- Experience owning expansion or net revenue retention, not just new business
- A strong point of view on sales frameworks, whether SPICED, MEDDIC, or your own

Just as important as the track record: you're the kind of leader who sets the energy in the room, celebrates the wins, and keeps building a culture our people want to be part of.

What we offer

The role:

- A genuine mandate to scale the commercial organisation, and a seat on the leadership team.
- Competitive base salary, performance-based bonus, and equity
- Relocation support for you and your family. We'll shape the details together, from flights and housing to all the practicalities of settling into Sweden

At Sendify:

- 4+1 work policy: four days in the office, one flexible remote day
- Occupational pension
- Wellness allowance and a yearly learning budget
- Private health and accident insurance
- Parental leave top-up
- 30 vacation daysThe process

The process

- Screening call with our People team
- Conversation with our Deputy CEO
- Interviews with the team and stakeholders you'd work closely with
- A working session on real data, presented and discussed live
- Final panel with our leadership group
- Reference checks

Curious what the move is actually like? Hear it from some of our colleagues who've relocated to Gothenburg - take a look here , and if you want to take a closer look at the team and the culture before you apply you can find it on our career page .