Marketing Operations Specialist

WizelineColombiaOn-siteFull-timeMid level, 2–5 yearsListed 3 days ago

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About this role

We are:

Wizeline, a global AI-native technology solutions provider, develops cutting-edge, AI-powered digital products and platforms. We partner with clients to leverage data and AI, accelerating market entry and driving business transformation. As a global community of innovators, we foster a culture of growth, collaboration, and impact.

With the right people and the right ideas, there’s no limit to what we can achieve.

Are you a fit?

Sounds awesome, right? Now, let’s make sure you’re a good fit for the role.

Key Responsibilities

- Work closely with Data Analytics, Data Science, and Product teams to identify and gather requirements for tracking on websites and mobile applications

- Work closely with developers and digital product owners to implement the event architecture and conduct necessary quality assurance checks

- Responsible for maintaining documentation from the Tracking Architecture team via Confluence

- Work on ad-hoc basis to implement additional tracking to support advertising and marketing journey tags

- Provide general troubleshooting assistance for the analytics team as well as provide guidance for data integrity issues

- Work with development teams to ensure analytics tracking QA during production cycles

- Perform routine quality assurance checks to guarantee clean data for the Analytics team

Must-Have Skills

- Experience with industry leading analytics tools (Google Analytics or Adobe Analytics)

- Experience with tag management systems, such as Google Tag Manager, Adobe

- Dynamic Tag Management (DTM), etc.

- Knowledge of SQL and/or other querying language frameworks

- Experience with event streaming, messaging between microservices, and data streaming and messaging services like Apache Kafka, Amazon Kinesis, or Segment,

- Rudderstack

- Understanding of web metrics, KPIs and tracking variables

- Knowledge of JavaScript, HTML, JavaScript Object Notation (JSON), and Document Object Model (DOM) manipulation

- Experience with front-end web or analytics development tools

- Exposure to Tag audit and session replay tools such as Tag inspector, Tealeaf, Fullstory, etc.

- Experience with marketing technology (Google Marketing Platform, Facebook Business Manager, etc.)

- Understanding of Data Management Platforms (DMP) such as Adobe, BlueKai, Google Ads Manager, etc.

- Understanding of Mobile SDK tools for reporting (i.e. Google Firebase)

- Understanding of ETL and ELT processes

- Understanding of Customer Data Platforms (CDP) and their usefulness (Segment Engage, Customer.IO)

Nice-to-Have Skills

- AI Tooling Proficiency: Leverage one or more AI tools to optimize and augment day-to-day work, including drafting, analysis, research, or process automation. Provide recommendations on effective AI use and identify opportunities to streamline workflows.

- Experience with cloud computing services (AWS, GCP)

- Understanding of testing and optimization platforms (Adobe Target, Optimizely, etc.)

- Experience building data models in dbt

- Experience building config automation with Terraform

What we offer:

- A High-Impact Environment

- Commitment to Professional Development

- Flexible and Collaborative Culture

- Global Opportunities

- Vibrant Community

- Total Rewards

Specific benefits are determined by the employment type and location.

Find out more about our culture here .