About this role
Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
As part of the SEO team at Apple, you will be directly responsible for shaping the voice of Apple products in organic search to billions of people. Our SEO presence is an extension of Apple’s marketing — and needs to be at the same level of quality.
We're looking for a hands-on leader who can build and motivate a high-performing team. You have a deep command of SEO best practices, and you'll guide your team from first idea to delivery on complex projects that move the business forward. You build strong relationships across Apple and champion your team's work at every level.
- Manage a team that develops and executes strategies to strengthen Apple's presence across AI platforms, AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines), and agentic commerce workflows, where AI agents discover, evaluate, and transact on behalf of users
- Own the organic search strategy for Apple products and services across multiple digital platforms, including but not limited to Apple's marketing site and online store
- Build, mentor, and grow a team of technical SEO program managers in an inclusive environment where diverse perspectives lead to better outcomes
Minimum Qualifications
10+ years of SEO experience with a global brand or digital agency
4+ years of directly managing SEO, technical marketing, or program management teams
Experience with AIO / GEO / AEO
Solid track record of managing complex, time-critical technical projects
In-depth knowledge of current SEO best practices across all major worldwide search engines
Proficiency with SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog
Preferred Qualifications
13+ years of SEO experience
Experience in the technology and/or e-commerce industry
Knowledge of HTML, CSS, JavaScript, and other web development languages
Experience with emerging standards such as MCP (Model Context Protocol), UCP (Universal Commerce Protocol), APC (Agentic Commerce Protocol), WebMCP, and others
Experience building or scaling an SEO function within a large, matrixed organization
Track record of building diverse, inclusive teams and developing talent into future leaders