About this role
Your mission
As Head of Brand, you’ll own how Insify shows up in the world. That means brand strategy, positioning, and voice across all markets and translating all of it into work that moves real metrics: unaided brand recall, organic demand, and the trust SMEs feel before they ever hit our funnel.
You’ll partner with the management team, Growth, Product, Ops and Design. In a year, success looks like Insify being the brand European SMEs name first when they think about business insurance.
In particular, you will:
- Own Insify's marketing strategy and execution in France
- Build deep expertise in our insurance products and translate the benefits into content that resonates with French entrepreneurs
- Write and ship consumer-facing content yourself, from landing pages and blog articles to e-books, newsletters, and social posts
- Define and run our social media strategy in the French market
- Conceptualise our CRM communication strategy, from lifecycle flows to retention campaigns
This role is a strong fit if you:
- Have 4+ years in a similar marketing role focused on the French market, ideally in fintech or a fast-moving scale-up
- Take ownership naturally and don’t wait for perfect instructions
- Are comfortable working hard during intense periods and managing your energy well
- Can turn messy problems into clear, actionable plans
- Learn quickly and take responsibility early
What we offer
Competitive compensation - we want to attract and retain the best so we are offering a compensation package that aligns with that.
Pension plan - participation to Insify’s Pension Plan, with 6% employer contribution.
Travel reimbursement - we help travelers with their commute.
Hybrid - Possibility to work from home two times a week.
25 holidays days per year - (+ extra day on Christmas eve if it’s a weekday!)
Subscription to Alleo - 50 EUR (net) monthly (cumulable) budget to spend on what you like - anything from gym memberships to UberEats!
Company events - Monthly team drinks, quarterly offsites, lunch and learns, parties, merch and FUN!
Company Macbook - get the best laptop to get your job done in no time!
Quickly develop your career - there’s no better place to develop. We are growing and you can grow with us! Inhouse leadership programs and coaching
High degree of autonomy - it’s time to ACTUALLY make an impact!