About this role
FTC until the end of the year, with a high likelihood of extension
Remote, ES T time zone
About Greenpark
Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's liv es . Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, N es tle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more.
Our Valu es
As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindn es s and r es p ect at the core. ‘We Strive ’, ‘ Acting Together ’, ‘ With Kindn es s ’ are the valu es that guide us.
About the role
This Copywriter should poss es s an understanding of pharmaceutical marketing and be able to communicate brand objectiv es to authentically connect with audienc es . The Copywriter will need to translate complex details of various therapeutic areas (Oncology, CVRM, RIA, V&I and RDU) and thoroughly understand the products, their scientific position, brand guidelin es , and marketing goals to develop dig es tible promotional content and m es saging across channels.
This position requir es a highly detailed, creative thinker with excellent storytelling abiliti es , as well as a love for life scienc es , r es earch, and annotation. This role will help craft bold and evocative marketing m es sag es , promotional-only training materials, and digital content that engag es and influenc es sal es teams, HCPs, and patients and their caregivers.
What you’ll do
- Creating and executing innovative and effective content strategi es and communication campaigns based on secondary market r es earch and insights
- Analysing available data for a market, competitors, and the needs/preferenc es of our audience to help our team create relatable and captivating content
- R es p onsible for ensuring the quality of all externally facing content and adherence to our brand voice, tone, and writing style
- Interpret creative briefs to develop and produce creativity from concepts through execution
- Monitoring the execution of the es tablished plans and strategi es
- Deciding on content formats and publishing dat es
- Managing the creation of editorial calendars and adhering to the proposed timelin es
- Supporting creative teams with feedback and guidance on scientific accuracy
- R es earch and understand the clients’ needs and target audienc es , through an online search, review of existing r es earch, and interviews with subject matter experts
- Write original copy and edit content for a range of marketing and communications materials; use referenc es and annotations as needed
- Collaborate with a team of client service managers, strategists, and creative staff on timelin es , allocated r es ourc es , and creative execution
- Pr es ent copy concepts and final deliverabl es to the internal team, and to the client as needed, and participate in client pitch es on occasion
- Revise copy based on internal and client feedback/direction
- Participate in the regulatory r es p onsibiliti es and requirements to gain asset approvals
- Meets es tablished deadlin es or provid es reasonable notice of special circumstanc es requiring deadline extension
About you
- Minimum 7 + years’ experience in a fast-paced, high-volume environment in promotional content development for pharma industry (pharma marketing/health care advertising/sal es / copywriting)
- A degree/diploma in health science (medicine/pharma/biology/bioscienc es etc) AND/OR a degree/diploma in communications with experience of copywriting for pharma promotional marketing. Any additional marketing degree/certification/diploma will be a plus
- Experience with print + digital assets in pharma marketing. Experience with global brands will be a plus.
- Develop copy and concept for marketing materials
- Use storytelling skills to create engaging assets
- Understand and internalize brand guidelin es and strategy, to implement the same in developing collaterals for the client
- Work closely and flexibly with d es ign, brand, production, digital, and product teams to deliver strategic initiativ es
- Contribute to cross-channel creative ideation/campaign development
- Es tablish and maintain the high es t possible standards of promotional content
- Maintain up-to-date knowledge of client-related industry trends
- Stay updated on appropriate style guidelin es and brand voice for consistency in m es saging
- Understand and follow regulatory standards and requirements for succ es sful submissions
- Follow b es t practic es for annotations
- Identify copyrighted material that requir es permission for reproduction; proc es s permission requ es t when required
- Effectively use company project management and communication software
- Attend kick-off, status, and other job-related meetings
- Incorporate client feedback and collaborate with the team to addr es s
- You are a Data-driven storyteller that is capable of synth es izing complex concepts into engaging narrativ es that deliver real value to customers (HCP’s & Patients) and position the brands superiority
- Communicate effectively, including active listening and taking direction
- Manage complexity and recognize when to ask qu es tions
- R es ourcefuln es s, particularly with knowledge application and problem-solving
- Customer focus, mainly by learning how to anticipate customer needs
- Ensure accountability, by following through and taking r es p onsibility
- Strong skills in time management, prioritizing, and organizing, with attention to detail and ability to adhere to deadlin es
- Exceptional writing and r es earch skills
- Ability to work independently and with a team to meet deadlin es
- Excellent organizational skills and multitasking ability
- You live & breathe Greenpark’s core valu es ‘We Strive ’, ‘ Acting Together ’, ‘ With Kindn es s ’ - championing openn es s, r es p ect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our valu es .