About this role

Job Description

Job Title: Interim Brand & Marketing Manager

Compensation: Exempt or Non-Exempt

This description reflects the principal functions of the job for the purpose of job evaluation. It should not be construed as giving exclusive responsibility for every function described.

Job Summary: The Brand & Marketing Manager is responsible for the customers experience and emotional identity with the AMC & R³ brand. This role involves marketing design, management, and coordination to ensure brand presence is consistent and impactful within the market. It is essential for the Brand & Marketing Assistant to clearly understand, continually innovate and deliver our brand message to employees and customers through advertisements, correspondence, customer service and office and property presentation. This role involves the daily operations of the apartment communities and quarterly reporting for evaluation purposes.

Responsibilities:

- Responsible for approving marketing bills in AppFolio daily and overseeing spending to stay within budgetary guidelines

- Maintain websites, internet listing services (ILS), digital advertising campaigns, signage, brochures and other collateral with current and accurate marketing information

- Coordinate with vendors and Regionals to strategically select marketing resources, review contracts and maintain accurate campaigns and pricing

- Manage and coordinate the design, order and distribution of property flags, banners, brochures, comp cards and business cards

- Create and design effective marketing campaigns, advertisements and strategies as needed

- Coordinate the implementation of leasing promotions and specials across all marketing channels, ensuring consistency and accuracy.

- Maintain excellent rappor with onsite teams and act as a support resource to ensure all needs are met for owners, investors and customers

- Maintain property staff profiles on the property websites

- Offer administrative support for the employee portal and website when needed

- Manage and analyze marketing resources to ensure dollars are spent effectively and accuracy with branding, current campaigns, pricing and photos is maintained

- Manage SEO and GEO effectiveness

- Track and report on key performance indicators, including lead volume, cost per lead, conversion rates, advertising performance, and occupancy trends.

- Prepare annual marketing budget for accounting department

- Responsible for running and analyzing reports and calculating report card points on a quarterly basis

- Manage the creation, production, and distribution of marketing materials, signage, flags, and community branding assets.

- Run and analyze CoStar rent survey reports to identify where our products stand in the market and how we can capitalize our brand

- Work with Brand Experience team and Regionals to ensure all aspects of leasing, marketing and product presentation meet AMC brand standards

Qualifications:

- Interested in consumer behavior

- Strong marketing experience

- Proven track record of growing brand awareness

- Exceptional computer skills in Microsoft programs including Outlook, Excel, PowerPoint and Word

- Strong understanding of digital media and online presence

- Strong sense of creativity and attention to detail

- Strong verbal, written and analytical skills

- Passionate, driven, proactive and goal oriented

- Ability to take initiative and manage multiple projects concurrently

- Works well with others and always has a positive, team-player attitude

Qualifications