Marketing Coordinator

Title:  Marketing Coordinator

Introduction: Mission Hotels (Powered by Anchor Investments) owns and operates Nashville's top 3 most highly reviewed boutique hotels (The Russell, The Gallatin, and 506 Lofts) and gives away the majority of its profits to those experiencing homelessness.
Role Overview: Create lasting impact by building Mission Hotels into a recognized hospitality brand, driving direct revenue through innovative marketing, and ultimately maximizing our ability to support those experiencing homelessness. Success means increasing direct bookings, occupancy, and length of stay while balancing OTA (online travel agency) ads, partnerships, social media, and any other creative marketing efforts.
Ideal Candidate Profile
●    Takes initiative and treats projects as their own business venture
●    Views challenges as learning opportunities
●    Radiates contagious enthusiasm and forms genuine connections with others
●    Makes confident decisions while appreciating team support
●    Thrives on innovation and creative problem-solving
●    Balances strategic thinking with hands-on execution
●    Takes ownership while knowing when to seek guidance
●    Resonates with "To whom much is given, much is required"

Key Responsibilities
Marketing Strategy & Execution
●    Drive ROAS through Google/Meta campaign optimization and budget management
●    Develop data-driven quarterly marketing strategies across all channels
●    Create engaging social media content and manage community growth
●    Design and optimize email marketing campaigns for conversion
●    Build strategic partnerships with local businesses and influencers
●    Maintain OTA relationships while focusing on direct booking growth

Website & Analytics
●    Lead conversion rate optimization initiatives
●    Monitor and analyze performance metrics across channels
●    Implement data-driven improvements to user experience
●    Manage technical updates and content implementation

Team & Brand Leadership
●    Mentor marketing intern team and drive development
●    Ensure consistent brand voice across all channels
●    Create and execute content calendar aligned with objectives
●    Collaborate on pricing and promotion strategies
●    Manage brand assets and marketing materialsQualifications
●    1-5+ years digital marketing experience with success in:
○    Paid advertising campaign management
○    Social media strategy
○    Email marketing automation
○    Website optimization and analytics
●    Strong data analysis capabilities
●    Excellence in copywriting
●    Ai experience and a huge desire to use Ai to automate work and improve processes
●    Demonstrated ability to learn quickly

Nice to Haves
●    Hospitality industry marketing experience
●    Experience in startup environments
●    Basic HTML/CSS and design tool proficiency
●    Familiarity with hotel platforms
●    Strategic partnerships background

Our Values
●    Team > Self
●    Aggressive Learning
●    Drive & Ownership Mentality
●    Give It Away
●    Relentless Optimism
●    Fun Matters

Work Environment & Benefits
●    Based in Nashville hotel properties
●    EOS (Entrepreneur Operating System) workplace
●    Freedom to test ideas
●    Salary: $50,000 - $60,000
●    Health/Dental/Vision & HSA contributions
●    Generous PTO and Paid Holidays
●    $2,000 Annual Charitable Donation & Professional Development Allowance

What Makes This Role Special
●    Own marketing budget and make real decisions
●    Experiment and scale what works
●    You get to lead a department and make decisions.  We need a confident decision maker
●    Build authentic Nashville community relationships
●    Create processes that drive results
●    Make tangible impact through our mission

EOE