Senior Technical Marketing Manager (Japan GPAM)

OUR STORY

At STMicroelectronics, we believe in the power of technology to drive innovation and make a positive impact on people, businesses, and society. As a global semiconductor company, our advanced technologies and chips form the hidden foundation of the world we live in today.

When you join ST, you will be part of a global business with more than 122 nationalities, present in 40 countries, and comprising over 49,000 diverse and dedicated creators and makers of technology around the world.

Developing technologies takes more than talent: it takes amazing people who understand collaboration and respect. People with passion and the desire to disrupt the status quo, drive innovation, and unlock their own potential.

Embark on a journey with us, where you can innovate for a future that we want to make smarter and greener, in a responsible and sustainable way. Our technology starts with you.

YOUR ROLE

Drive the Marketing team in Japan area to increase business and market share for ST MCUs (STM32 and all families addressing Industrial and Automotive).

This requires defining, planning, and carrying out the strategy necessary for maximizing sales, market share and margins for all MCU products. Depending on the segment or the market, the strategy will need to be adapted (e.g. Automotive being different from Industrial).

Understanding of the market. This includes a deep understanding of the customer database with clear view on key customers as well as main applications. Related market data like TAM/SAM must be mastered. Market addressed being by nature Mass Market, requires collaboration and interaction with multiple stakeholders (sales, distributors, customers, partners) to achieve results. On top of local customers, offshores accounts must be supported as well in collaboration with counterparts in other areas/regions to ensure that business is not moving to competition.

Capability to relay to division applications where ST solutions are absent, with potential market to be captured and requirements on the product or ecosystem to do so. Likewise, trends and/or new applications where current, future or to be defined ST MCUs could be positioned must be documented (customers, potential, competition, features, pricing) and relayed to division so that assessment could be done by Division.

Support Sales by providing them with adequate pricing to help them to negotiate best deals for customer satisfaction as well as ensuring expected gross margin for the company. As business schemes are getting more complex, validation in all aspects must be performed.

Active promotion of our solutions through multiple channels with different targets (e.g. Webinars for customers education or Customer Day for relationship reinforcement). Promotion must be done either online or offline via multiple formats like Webinars, Seminars, Workshops, Technical Trainings, ST Tech Days or Customer Days. Promotion must be driven based on divisions product plan and adapted locally to ensure that the solutions needed are proposed to our customers

QUALIFICATION

Master degree.

At least 15 years of experience in the semiconductor industry.

Knowledgeable on MCU market, Industrial and Automotive

Fluent in English

ST is proud to be one of the 17 companies certified as a 2026 Global Top Employer and the first and only semiconductor company to achieve this distinction. ST was recognized in this ranking thanks to its continuous improvement approach and stands out particularly in the areas of ethics & integrity, purpose & values, organization & change, business strategy, and performance.

At ST, we endeavor to foster a diverse and inclusive workplace, and we do not tolerate discrimination. We aim to recruit and retain a diverse workforce that reflects the societies around us. We strive for equity in career development, career opportunities, and equal remuneration. We encourage candidates who may not meet every single requirement to apply, as we appreciate diverse perspectives and provide opportunities for growth and learning. Diversity, equity, and inclusion (DEI) is woven into our company culture.

To discover more, visit st.com/careers.