Growth Marketing Manager

About Skit.ai Skit.ai is an AI-native collections company. We run collections for lenders, banks, credit unions, fintechs, and debt buyers across the US and Canada. We combine our own software with human collectors, so clients get recovery outcomes rather than a tool they have to staff and run themselves. We are not a voice bot vendor. We are not a generic SaaS product. We are the team that recovers the money.
Job Title: Growth Marketing Manager: Lead Generation and Awareness Location : Bengaluru, India. (100% WFO) Shift : 12:00 PM to 9:00 PM IST. This covers the UK business day and the start of the US East Coast morning.
The role You own two things: filling the pipeline, and making sure the right people in US and Canadian receivables know who we are before we ever call them.
Roughly how the week splits:
- 50% lead generation. Building and running the outbound and inbound motion that produces qualified meetings.
- 35% awareness. Content, events, industry presence, search, and answer engines. Getting Skit.ai into the conversation.
- 15% product marketing. Sharpening how we describe what we do, and arming Sales with the material that closes.

This is a builder role, not a maintainer role. The motion is not fully built yet. You will be the one building it. What you will own: Lead generation
- Build and maintain the ICP and target account lists for US and Canadian lenders, banks, credit unions, fintechs, debt buyers, and collection agencies.
- Run account research and enrichment in Apollo, Clay, and LinkedIn Sales Navigator. Find the real buyer, not the closest job title.
- Write and run outbound sequences across email and LinkedIn. Test messaging, measure reply quality, kill what does not work.
- Own inbound capture and routing in HubSpot. Forms, lead scoring, follow-up speed, handoff to Sales.
- Report pipeline weekly. Meetings booked, meetings held, pipeline sourced, cost per qualified meeting, and where each number is stuck.
Awareness
- Run the content calendar. Blogs, teardowns, benchmark pieces, customer stories, short reports. Publish on a cadence, not in bursts.
- Own SEO and AEO. Rank for the queries buyers search, and get Skit.ai cited when they ask ChatGPT, Perplexity, and Google AI Overviews about collections vendors. Track which answers name us and which do not.
- Run the industry presence calendar. RMAI, ACA International, insideARM, credit union and fintech events, podcasts, and association newsletters. Decide what we sponsor, what we attend, and what we skip.
- Turn every event into pipeline. Pre-event target lists, on-site meeting booking, post-event follow-up. No booth with no plan.
- Track share of voice against the competitive set and report it monthly.
Product marketing
- Keep the positioning tight and current. What Skit.ai is, who it is for, why it wins.
- Build and maintain the competitive battlecards. Refresh them when competitors change their pitch.
- Write the sales collateral that actually gets used. One-pagers, ROI narratives, case studies, objection handling.
- Sit in on customer calls. Bring the language buyers use back into our copy.
Your first 90 days:
- Days 1 to 30. Learn the collections market and the buyer. Sit in on sales calls. Audit the current funnel end to end and tell us where it leaks. Ship the first competitive teardown refresh.
- Days 31 to 60. Ship a rebuilt target account list with clear tiers. Launch two outbound sequences and one content play. Publish an SEO and AEO baseline with a plan to close the gaps.
- Days 61 to 90. A repeatable weekly motion producing qualified meetings, with numbers you can defend. A content calendar running on schedule. Battlecards live and in use by Sales.
What we are looking for: Required:
- 3 to 6 years in B2B demand generation, growth marketing, or a sales development role with real marketing ownership. US or European market experience.
- You have personally built target lists and written outbound that got replies. This is not a role where you brief an agency.
- Working command of a CRM and a sales engagement stack. HubSpot, Apollo, Clay, Sales Navigator, or close equivalents.
- Practical SEO knowledge. Keyword research, content briefs, on-page structure, and the tools to measure it.
- You write clean. Short sentences, specific claims, no filler.
- Comfortable with the 12 PM to 9 PM IST shift and with US and Canadian business norms.
Strong advantage:
- Experience selling into financial services, lending, collections, or fintech.
- You have run AEO deliberately, not just heard the term. You can show what you changed and what it moved.
- Experience marketing a service or outcome, not only a software license.
- Event marketing experience where you owned the pipeline number, not the booth.
How you work:
- You rank and choose under incomplete information, then defend the call.
- You measure what you ship and say plainly when it did not work.
- You go find the answer instead of waiting for a brief.
What we offer:
- Ownership of an entire funnel in a category that is being redrawn right now.
- Direct access to the founders and to customers. Short path from idea to shipped.
- Competitive salary with a performance component tied to pipeline.
- Health insurance and standard India benefits.