About this role
About this Role
We're looking for a Klaviyo expert Email Marketing Manager to own lifecycle marketing across Valerie's e-commerce partner brands.You'll build the customer journeys that turn first-time shoppers into loyal customers; from welcome flows and abandoned carts to post-purchase experiences, product launches, and win-back campaigns. You'll combine creativity with data to deliver campaigns that not only feel on-brand but also drive measurable business results.
You could be a great fit if...
- You think beyond newsletters and enjoy building lifecycle journeys that improve customer experience and revenue.
- You have deep expertise in Klaviyo and know how to use segmentation, automation, and personalisation to create high-performing campaigns.
- You enjoy combining creativity with data and use insights to improve every campaign you launch.
- You understand customer psychology and know how to build campaigns for different stages of the customer journey.
- You're comfortable analysing performance and turning data into actionable recommendations.
- You enjoy collaborating with designers, copywriters, and marketers to bring campaigns to life.
- You're always looking for ways to experiment, whether that's testing new messaging, optimising send times, or exploring AI-powered workflows.
- You take ownership of your work and enjoy building systems that scale across multiple brands.
Requirements
- 3+ years of experience in lifecycle, CRM, or email marketing, ideally within ecommerce.
- Strong hands-on experience with Klaviyo. Experience with Omnisend, ActiveCampaign, or similar platforms is a plus.
- A solid understanding of customer segmentation, lifecycle marketing, and conversion optimisation.
- Experience planning and executing automated email and SMS journeys.
- Comfortable working with GA4, Triple Whale, or similar analytics platforms to measure performance.
- Strong project management and communication skills, with experience working across creative and marketing teams.
- A portfolio or case studies demonstrating campaign strategy and commercial impact.
Bonus Points
- Experience with HTML/CSS for email template customisation.
- Experience working in a high-growth startup, agency, or ecommerce business.
- Familiarity with AI tools for content generation, segmentation, or campaign optimisation.
- Experience with predictive analytics, customer lifetime value modelling, or experimentation frameworks.
You probably shouldn't apply if...
- You see email marketing as simply sending campaigns rather than building customer relationships.
- You prefer repeating the same playbooks instead of experimenting and improving performance.
- You're uncomfortable working with data or measuring the commercial impact of your campaigns.
- You prefer working independently and don't enjoy collaborating with creative, product, and growth teams.
- You're looking for a role focused on execution alone rather than strategy, experimentation, and continuous optimisation.
The best time to join Valerie was yesterday. The next best time is now 🤓
👋 Our Hiring Process
We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate.
Our process typically includes:
- Introductory conversation with our Talent team <> 30 mins
- Hiring Manager interview <> 30-45 mins
- Role-specific assessment or practical exercise (where applicable)
- Cross-functional or stakeholder interviews <> 30-45 mins
- Final conversation with leadership <> 30-45 mins
We'll always let you know what to expect before each stage.
💪🏾 What You Can Expect
- Meaningful work with visible impact
- High ownership from day one
- Collaboration with experienced founders, operators, and specialists
- A team that values curiosity, initiative, and continuous improvement
- Competitive compensation and the tools you need to do your best work
- Opportunities to grow as Valerie grows