Brand Partnerships Lead

Meta is seeking a Global Brand Partnerships Lead to direct Reality Labs’ consumer marketing strategy, scaling product adoption and brand credibility across key industry verticals and global cultural moments. In this senior role, you will own the global strategic roadmap—maximizing the lifetime value of existing premier alliances while identifying bold new strategic bets across AI wearables, VR, and emerging tech. Crucially, you will build and mature foundational capabilities across partnership operations, rigorous ROI measurement, and high-stakes executive communications. Serving as a primary interface to internal and external C-suite leadership, you will bring demonstrated executive presence to shape how Meta’s breakthrough technologies show up on the world stage.

Responsibilities

Strategic Vision & Portfolio Strategy: Develop and own the global partnership roadmap for Meta Reality Labs (AI Wearables, VR, emerging tech) to drive product adoption and brand credibility; balance high-value existing alliances with bold new strategic bets
End-to-End Deal Management & Partner Relations: Lead complex, multi-million-dollar deal cycles—from deal structuring and negotiation through activation and renewal—building senior-level relationships across global brands, media properties, and cultural institutions
Operational Foundations & Scale: Define standardized frameworks, workflows, and governance processes that empower cross-functional teams to rapidly evaluate, prioritize, and activate partnership opportunities at scale
Measurement & Business Impact: Establish robust performance standards, ROI frameworks, and reporting cadences to evaluate partnership impact against brand equity, consumer reach, and business growth
Executive Influence & Cross-Functional Leadership: Partner closely with Product Marketing, Creative, Communications, and Legal teams while leveraging demonstrated executive presence to pitch, align, and present strategic business cases to C-level leadership

Qualifications

12+ years of experience in brand marketing, integrated marketing leadership, or global brand partnerships within a consumer technology company, a premier global brand, or a major media entity
12+ years of experience in architecting, negotiating, and closing complex, multi-stakeholder brand partnership deals that drive measurable brand equity, consumer engagement, and commercial impact
10+ years of experience directing high-profile sponsorship activations, integrated co-marketing campaigns, and strategic media investments
Executive Leadership & Influence: Proven track record of leading cross-functional teams and influencing internal C-suite leaders and external executives through data-informed strategy, executive presence, and compelling storytelling
Frameworks & Measurement: Demonstrated experience designing scalable partnership frameworks, governance processes, and ROI measurement systems across a large, complex portfolio
Strategic Agility: Proven ability to navigate fast-paced, ambiguous problem spaces, manage competing global priorities, and execute multi-faceted marketing programs with distinct business outcomes
Creative Evaluation: Experience evaluating and providing actionable feedback on creative assets and brand executions, with a demonstrated ability to evaluate, guide, and uphold world-class creative and brand standards across all partner touchpoints Proven expertise developing integrated global partnership plans spanning digital platforms, live experiences, and co-branded content
Experience identifying and structuring new initiatives in emerging or undefined areas, including defining processes, frameworks, and priorities with limited precedent
Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
Senior strategic business development experience across product, content, and technology initiatives that bridge hardware and software user experiences
Experience leading brand marketing or partnership initiatives at the intersection of consumer technology, fashion, luxury, lifestyle, or connected wearables
Track record of leveraging audience insights, brand health data, and performance metrics to shape partnership strategy and optimize campaign activations
Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Demonstrated ability to pioneer new partnership categories, revenue streams, or co-marketing models in fast-moving, emerging technology sectors