Media Planner

About

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview

The Paid Media Planner is responsible for the end-to-end planning and management of campaigns across display, paid social, programmatic video, CTV/OLV, digital audio, outdoor and print in a dynamic, high-volume retail environment. This role partners closely with internal teams and external agencies to translate business and marketing objectives into actionable media plans and guide campaigns from strategy and briefing through launch, optimization and performance reporting.

The ideal candidate balances strategic thinking with disciplined execution and is comfortable managing multiple priorities in a fast-paced retail environment.

Key Responsibilities

Campaign Ownership & Planning

- Own assigned paid media campaigns from initial briefing through launch, optimization, reporting and completion.

- Translate business objectives into clear media recommendations in partnership with internal leadership and agency partners.

- Develop and maintain campaign budgets, timelines, audience strategies, channel recommendations and measurement requirements.

- Contribute to media strategies and points of view through research, ideation, data evaluation and an understanding of how channels support business goals.

- Support competitive analysis, identify emerging partner opportunities and stay current on media industry trends and platform developments.

- Understand how individual campaigns fit within the broader paid media strategy and business priorities.

- Manage multiple concurrent campaigns and shifting priorities in a fast-paced, high-volume environment.

- Identify dependencies and determine next steps without requiring continuous manager direction.

Agency Management

- Lead day-to-day collaboration with external media agency partners, providing clear direction, evaluating recommendations, resolving open issues and ensuring deliverables are accurate, complete and on time.

Cross-Functional Leadership

- Partner closely with Creative, Project Management, Analytics, CRM, Site, Finance and other marketing teams to support successful campaign execution.

- Proactively communicate media requirements, specifications, deadlines and dependencies.

- Monitor creative and other campaign inputs and follow up before deadlines are at risk.

- Coordinate creative workflows, including briefing assets, facilitating reviews, consolidating stakeholder feedback and securing final approved assets for trafficking.

- Raise risks early and clearly communicate potential business or campaign impact.

- Push back constructively when timelines, assets or deliverables do not meet campaign requirements.

- Come to meetings prepared to provide status, identify outstanding decisions and recommend next steps.

Budget & Performance Management

- Maintain accurate campaign budgets and regularly monitor pacing and performance.

- Identify under- or over-spending and recommend appropriate actions.

- Review campaign performance to identify trends, opportunities and areas requiring optimization.

- Partner with agency and analytics teams to interpret campaign reporting, identify performance drivers and translate findings into actionable optimization recommendations.

- Understand key paid media KPIs and how performance relates to campaign and business objectives.

Operational Excellence & Quality Control

- Maintain accurate campaign documentation, naming conventions, budgets, briefs, trackers and timelines.

- Own campaign setup and launch readiness with internal and external partners, including asset procurement, trafficking, linking and tagging.

- Verify campaign deliverables against approved briefs, specifications and budgets before submission or launch.

- Conduct pre-launch quality assurance across creative assets, links, tags and tracking to resolve discrepancies before campaigns go live.

- Coordinate media requests and in-flight changes from merchant and business partners, assessing implications for timing, budget and execution.

- Partner with Finance and agency teams to ensure campaigns are accurately and promptly reflected in billing systems; track vendor agreements, contracts and related documentation.

- Maintain a centralized library of partner overviews, publisher proposals, campaign examples and screenshots to support research, planning and future recommendations.

- Maintain current campaign status, ownership, deadlines and next steps in shared trackers so stakeholders have a clear view of progress and open actions.

- Ensure appropriate coverage and thorough handoffs during planned time away.

Qualifications

- 3-5 years of experience in paid media planning, digital media, performance marketing or a related field.

- Bachelor’s degree or equivalent relevant experience.

- Experience managing multiple simultaneous campaigns and budgets across paid media channels.

- Working knowledge of display, paid social, programmatic video, CTV/OLV, digital audio, outdoor, print and other paid media channels.

- Hands-on familiarity with major advertising platforms such as Meta and Google, ad-serving tools such as Campaign Manager 360, and media management and billing tools such as Guidelines/Lumina or comparable systems.

- Experience working with media agencies, publishers and/or platform partners.

- Strong understanding of campaign measurement, pacing, optimization and performance reporting.

- Strong organizational and project-management skills with exceptional attention to detail.

- Ability to work independently, prioritize competing demands and operate effectively in a high-volume environment.

- Strong written and verbal communication skills.

- Proficiency with Microsoft and Google productivity suites, including Excel and PowerPoint.

- Demonstrated ability to identify problems, develop recommendations and escalate appropriately.

- Retail, e-commerce or other fast-paced consumer marketing experience preferred.

This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Bluemercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.