Director - Amex Offers Digital Media Data Analytics

Amex Offers & Digital Media (AODM) is building an integrated Offers and Ads business designed to strengthen Membership while delivering differentiated value to advertisers. Analytics serves as the intelligence layer of this business; connecting business performance, customer behavior, advertiser opportunity, and strategic economics to enable sustainable growth.

We are seeking a highly strategic and commercially oriented Director of Strategy & GTM Analytics to shape where and how AODM grows. This leader will own the analytics agenda supporting AODM’s most important forward-looking strategic choices; connecting business strategy, commercial economics, growth opportunities, go-to-market intelligence, and AI-enabled transformation.

The Director will serve as a senior thought partner to AODM leadership and cross-functional partners across Product, Sales, GTM, Finance, Analytics, and Technology. The role will frame ambiguous business questions, develop fact-based strategic choices and business cases, evaluate trade-offs, and translate analytical insight into clear recommendations that influence investment, product, pricing, revenue, and GTM decisions.

A critical part of the mandate is incubation: identifying emerging growth opportunities and analytical capabilities, establishing the thesis and evidence required to test them, and determining whether they should scale, stop, or transition to a durable owner. This includes leadership of the AODM AI and advanced analytics agenda; connecting AI investments and emerging analytical capabilities to measurable business, customer, advertiser, and productivity outcomes.

This Director will lead a team spanning complementary areas of Growth Strategy & GTM Analytics and Strategic Analytics, AI & Revenue Strategy, creating a unified strategy organization capable of moving from strategic question to evidence, recommendation, incubation, and ultimately scaled execution.

Minimum Qualifications

- 10+ years of experience in analytics, strategy, data science, consulting, corporate strategy, or a related field, with significant experience in commercially oriented environments.
- Proven track record of using analytics to influence strategy, investment, product, pricing, revenue, or go-to-market decisions.
- Exceptional structured problem-solving skills, with demonstrated ability to frame ambiguous questions, develop hypotheses, synthesize complex evidence, and translate analysis into executive recommendations.
- Strong commercial and financial acumen, including experience with business cases, scenario modeling, revenue economics, monetization, or strategic planning.
- Strong analytical foundation and fluency working with large and complex datasets; experience with SQL, Python, or comparable analytical tools.
- Demonstrated ability to influence senior executives and lead cross-functional initiatives without relying solely on formal authority.
- Strong written and verbal communication skills, with the ability to simplify complex analytical concepts while preserving important nuance.
- Experience leading, developing, and mentoring high-performing analytical or strategy teams.

Preferred Qualifications

- Experience in digital advertising, ad tech, card-linked offers, payments, loyalty, marketplaces, or other data-rich commercial ecosystems.
- Experience with pricing, monetization, product economics, and commercial strategy.
- Experience developing or applying AI/ML and emerging analytical capabilities to business problems.
- Experience taking new analytical capabilities from concept to test to scale, including defining success criteria and transitioning successful capabilities into sustained ownership.
- Familiarity with experimentation, causal inference, forecasting, and advanced analytics methodologies.
- Experience partnering closely with Product, Sales/GTM, Finance, Data Science, and Technology organizations. •
- Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.