About this role
This is a remote position.
About Duratuf
We're an industrial safety company in Kolkata, with our own office and warehouse in Dubai
Our equipment keeps workers safe at 4,142+ customers across 65+ countries — when it works, someone gets to go home to their family.
We're on our way to 10,000 protected workplaces by 2035
About the Role
- Demand generation engine of our national outbound motion, with India as your market
- Research target companies in our focus industries and develop interest into sales-ready opportunities
- Move each contact from Prospect (MQL) to a sales-qualified lead (SQL) that Sales accepts, with a meeting on the calendar
- Full-cycle prospecting seat: you own the bridge into Sales, you do not negotiate or close, and you carry no pricing authority
- Fully digital and desk-based, with no field visits
Research and Target
- Identify and research target companies in India against the defined ideal customer profile (ICP)
- Build and maintain target account lists
- Map the decision-makers and buying committee in each account
Enrich and Maintain Data
- Source and validate contact information using approved tools
- Keep every prospect record in CRM accurate, complete and up to date
Pitch and Develop
- Reach out by email, LinkedIn, phone and WhatsApp (where applicable)
- Personalise every message and follow the defined sequences and cadences
- Open real conversations with plant, EHS, safety and procurement buyers
Qualify MQL to SQL
- Run a structured qualification against the criteria set by management and Sales
- Capture buying signals and make an honest qualify or reject call on every lead
- Understand each account's scope and potential
Fix the Meeting
- Secure a genuine meeting or next step with Sales and hand over cleanly
- Move real opportunities forward, not just pricing requests
Build Qualified Pipeline
- Develop and maintain a qualified pipeline for Sales, with clear opportunity value
Keep the CRM Honest
- Log every contact, activity, disposition and stage in CRM in real time
Feed the Loop
- Track outreach and conversion metrics and join the weekly performance review
- Share learnings back to demand generation and Sales so targeting and criteria keep getting sharper
How Success Is Measured
- MQL to SQL qualification against the agreed criteria
- SQL acceptance by Sales: a meeting fixed and taken forward, not just a request for pricing
- Pipeline value handed to Sales (for example, INR pipeline developed)
- GP contribution from qualified opportunities that convert into orders
Requirements
Qualifications
- Experience: 2-4 years in B2B lead generation, inside sales, presales, SDR / LDR or outbound business development
- Comfortable owning a daily qualification and calling number
- Hands-on outbound experience (required): reached out to business prospects, run discovery and qualified them
- Strong internet research skills; ideally has researched accounts on LinkedIn Sales Navigator, Apollo or similar
Technical Skills
- CRM familiarity (required), ideally Zoho CRM, with clean dispositions and stages
- Qualifies with a method (BANT / CHAMP / SPIN or similar), not gut feel
- Can read an account's scope and potential
- Plus: tools such as Apollo, LinkedIn Sales Navigator, HubSpot or Lusha
Functional Skills
- Strong communicator with business buyers: clear, confident written and spoken English and Hindi
- Comfortable with plant, EHS, safety and procurement contacts
- Gets the meeting: moves a conversation to a fixed next step, not a soft maybe
Nice to Have
- Experience in industrial, manufacturing, engineering, SaaS or B2B services
- Exposure to technical / industrial products or PPE
Application
- Include a link to your 90-second video introduction (questions are in the application form)
Benefits
- Own the gate: the call on what is a real opportunity and what is noise is yours
- Learn B2B selling properly: real discovery with real buyers and a real method
- A mission that matters: every account you qualify moves a real plant closer to safe
- Fully remote within India, or office-based at Kolkata HQ (South City Business Park, Anandapur)
- Everything runs on Zoho One