About this role
What You’ll Do
- Define and execute the Premium desirability strategy for India, using artist-led and culturally relevant initiatives to drive consideration and conversion.
- Own the artist and partner flywheel for Premium growth, evolving artist advocacy, fan experiences, and partnership programs toward measurable Premium outcomes.
- Shape and execute the Premium opportunity within existing in-person activations, including film partnerships, bespoke music events, festivals, and other relevant cultural moments.
- Partner with local Music & Podcasts, Marketing, Partnerships, and other teams to identify and activate artists, creators, and partners that can help grow Premium.
- Design and run desirability initiatives with clear success metrics, using performance data and audience behaviour to understand what works and continuously improve the strategy.
- Own the fandom value opportunity for Premium end-to-end, from identifying opportunities to partnering with Product on fan-facing Premium features and experiences.
- Develop business cases and evaluate the impact of desirability, artist, and partner initiatives to inform where we invest and scale.
- Capture and share learnings that strengthen the India Premium Growth playbook, contribute to cross-regional Growth initiatives, and support adjacent growth priorities when business needs require it.
- Integrate AI-driven tools and workflows thoughtfully to improve decision-making and execution efficiency.
Who You Are
- You have 5+ years of experience across growth, marketing, partnerships, strategy, or related roles in a digital consumer business such as streaming, music, entertainment, media, or technology.
- You have strong experience with music and fandom and understand how fan communities form, what drives engagement, and how fandom can translate into measurable business outcomes.
- You understand growth marketing and connect cultural and creative ideas to measurable outcomes such as consideration, conversion, and subscriber growth.
- You have experience independently owning and scaling artist-led campaigns, partnerships, live experiences, or similarly complex consumer initiatives from strategy through execution and measurement.
- You are comfortable using data and audience insights to make decisions, test hypotheses, measure impact, and refine your approach.
- You work effectively across functions and can influence outcomes without direct authority, particularly when collaborating with Music, Marketing, Partnerships, Product, and other teams.
- You are curious about cultural trends and user behaviour in India and enjoy testing, learning, and iterating to understand what drives Premium consideration and conversion.
- Experience working directly with artists, labels, fan platforms, music or entertainment marketing, or Product teams on consumer-facing experiences can help you succeed in this role.
Where You’ll Be
- This role is based in Mumbai
- We offer you the flexibility to work where you work best! There will be some in person meetings, but still allows for flexibility to work from home.