About this role
You will:
Lead the Activation Pod & Funnel
- Lead a cross-functional pod of Engineering, Design, Data, and Marketing partners with a clear mandate: increase the share of marketable members who complete a first visit
- Own the Activation roadmap, from discovery through launch and iteration, including improvements and buildouts to key capabilities that drive activation (marketing tooling, sign-up / scheduling optimizations, incentive program structure)
- Define and track funnel metrics from outreach to first visit (reach, booking, and show rates) by channel, client, and member segment
- Run a disciplined experimentation program: clear hypotheses, fast readouts, and confident rollouts
Drive the incentive structure
- Shape our member incentive strategy end to end: what we offer, to whom, when, and at what cost
- Tie incentives to unit economics, including cost per activated member and the downstream impact on visits and client ROI
- Test and tune incentive design within client, plan, and regulatory constraints
Shape Messaging & Channel Strategy
- Shape messaging and strategy in partnership with marketing across all of our channels (calling, email, SMS, mobile, etc.)
- Drive the technical enablement (deliverability, consent and opt-in logic, eligibility data, scheduling, and tracking) that lets our strategy evolve quickly
You are:
- Metrics-driven and optimization-minded: you find the biggest drop-off, run the next test, and know signal from noise
- A strong communicator who knows what will catch the attention of busy members and can clearly explain trade-offs to executives
- Commercially minded: you understand cost per outcome and can defend an incentive on its return
- Technical enough to be hands-on: you can read a data table, trace a bug, and talk through a delivery problem with an engineer
- Empathetic toward members, many of whom are cost-conscious and navigating food insecurity
You have:
- 5+ years of product management experience, ideally in growth, activation, or lifecycle marketing
- A track record of moving funnel metrics through experimentation
- Hands-on experience with messaging channels (SMS, email, push) and working knowledge of consent and privacy requirements such as TCPA and HIPAA
- Strong analytical skills and experience with analytical tooling
Role: Senior Product Manager
Location: Remote, USA
Base Salary Range: $150,000 - $170,000 + bonus + benefits
Our salary ranges are determined by role, level, and location. Individual pay is determined by work location, job-related skills, experience, and relevant education or training.