Digital Media Coordinator

Digital Media Coordinator

Position Summary

The Digital Media Coordinator supports the schools marketing, communications, and publications efforts by helping maintain a strong, consistent, and engaging presence across digital platforms. Reporting to the Director of Marketing & Brand Strategy, this position works to manage website content, support social media, capture campus stories, and assist with school publications.

This is an ideal opportunity for an early-career communications professional who is creative, organized, collaborative, and excited to tell the story of an independent school community. This is a 12-month, full-time, non-exempt position.

Primary Responsibilities

Website Management

- Maintain and update content across the school website, including text, photos, calendars, announcements, forms, and links.

- Review the website regularly to ensure information is accurate, current, accessible, and consistent with the schools brand.

- Coordinate with school departments to collect and publish timely website updates.

- Create and update landing pages, news stories, event pages, and website pop-ups.

- Monitor website performance and assist with basic analytics and reporting.

- Identify broken links, outdated content, and opportunities to improve navigation and the user experience.

Social Media Management

- Assist with the daily management of the schools social media platforms.

- Create, schedule, and publish engaging posts that reflect the schools mission, values, programs, and community.

- Capture photos and short-form video content at school events, in classrooms, and around campus.

- Develop content for recurring social media features, campaigns, and school announcements.

- Monitor comments, messages, tags, and community engagement, escalating questions when appropriate.

- Maintain a social media content calendar and help ensure consistent coverage across divisions and departments.

- Track performance and prepare basic social media analytics reports.

- Stay informed about platform updates, trends, and best practices.

Content Creation and Brand Support

- Write and edit short-form content for social media, the website, email communications, and digital displays.

- Create simple, on-brand graphics using Canva or similar design platforms.

- Organize and maintain the schools digital photo, video, and graphic libraries.

- Help ensure consistent use of the schools logos, colors, fonts, voice, and visual identity.

- Assist with photography and video needs, including coordinating with outside vendors when needed.

- Support storytelling that highlights students, faculty, alumni, athletics, the arts, and campus life.

Publications Support

- Support the Director of Communications with the development of school magazines, newsletters, programs, yearbooks, and other print or digital publications.

- Gather stories, photographs, captions, statistics, and other content from across the school.

- Assist with proofreading, fact-checking, photo identification, and content organization.

- Help manage publication timelines, content submissions, approvals, and production details.

- Coordinate with faculty, staff, students, alumni, and outside vendors to collect needed materials.

General Communications Support

- Assist the Director of Marketing & Brand Strategy with campaigns, events, advertising, email communications, and other departmental priorities.

- Help maintain marketing and communications calendars, project trackers, and content request systems.

- Provide communications coverage for school events, including occasional evening or weekend activities.

- Collaborate with faculty, staff, students, families, Athletics, Alumni, Admissions, and other departments.

- Perform other related duties that support the schools marketing, communications, and publications goals.

Qualifications

Qualifications

- Bachelors degree in communications, marketing, journalism, digital media, public relations, graphic design, or a related field.

- One to three years of relevant experience, including internships, student employment, freelance work, or professional experience.

- Strong writing, editing, proofreading, and interpersonal communication skills.

- Experience managing social media platforms for an organization, school, business, or brand.

- Familiarity with website content management systems.

- Experience with Canva and basic photo or video editing tools.

- Strong organizational skills and the ability to manage multiple assignments and deadlines.

- Careful attention to detail and commitment to accuracy.

- Ability to work collaboratively while also managing independent responsibilities.

- Willingness to learn new platforms, tools, and communications practices.

- Experience in a school, nonprofit, or mission-driven organization is preferred but not required.

Preferred Skills

- Photography and short-form video creation.

- Basic graphic design and layout skills.

- Familiarity with email marketing platforms, social media scheduling tools, and analytics.

- Understanding of accessibility and digital content best practices.

- Experience with Adobe Creative Cloud is a plus.

Essential Functions

- Regularly required to walk, including across uneven ground, talk, hear, reach with hands and arms, and occasionally lift and/or move up to 15 pounds

- Must be able to sit and stand on the floor throughout the day, and bend, kneel, or squat.

- Must be able to operate a computer and have basic knowledge of Google Workspace.

- Must be able to access and navigate all areas of the school and other facilities as needed

- Must be able to utilize oral and written communication skills effectively