About this role
Description
Employer: Amazon Advertising LLC
Position: Product MKTG III - AMZ26777.5
Location: New York, NY
Multiple Positions Available:
Design and execute comprehensive lifecycle marketing strategies across B2B (dealer acquisition, activation, retention) and B2C (customer purchase journey) segments. Build automated, behavior-triggered omnichannel journeys that drive measurable improvements in customer lifetime value (LTV), dealer activation rates, and transaction velocity. Lead marketing automation platform strategy including implementation, optimization, and vendor management. Develop segmentation frameworks that translate behavioral signals into personalized, revenue-driving communications. Establish governance frameworks for campaign deployment, QA processes, and ownership across Marketing, BD, and Sales Ops. Lead A/B testing roadmap to continuously improve open rates, click-through rates, conversion rates, and revenue per email. Partner with Analytics and BI teams to build attribution models that quantify each channel’s impact on pipeline velocity and revenue influenced.
Up to 20% domestic travel required.
(40 hours / week, 8:00am-5:00pm, Salary Range $157100 - $212600)
Amazon.com is an Equal Opportunity – Affirmative Action Employer – Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation
#0000
Basic Qualifications
Bachelors degree or foreign equivalent in Computer Science, Business Administration, Marketing, or a related field and 2 years of experience in the job offered or a related occupation.
Must have 2 years of experience in the following:
1) Lifecycle marketing strategy
2) Marketing automation platforms
3) Segmentation & personalization
4) Omnichannel journey orchestration
5) Marketing analytics & attribution
The base pay range for this position in New York City is USD $157100 - $212600 (yr). Pay is based on market location and may vary depending on job-related knowledge, skills, and experience. A sign-on payment and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, or other benefits, dependent on the position offered. Applicants should apply via Amazon's internal or external careers site.
#0000
Preferred Qualifications
All applicants must meet all the above listed requirements.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.