Marketing Manager - Product & Community

About Creador Foundation and Multiply
Creador Foundation works across India and Malaysia in
education and social impact. In India, we run Multiply , a digital
financial education initiative for women from low-income households. Our
content and social channels have built an audience of ~ 1.5 million followers .
Maitree is the next part of that journey: exploring how AI can provide useful,
personalised business and financial support at the moment women need it.

The opportunity

We are building Maitree , a voice-first AI assistant on
WhatsApp for women running small businesses. A woman can speak to Maitree in
her own language to track sales and expenses, understand costs, set prices, see
whether her business is making money and work through everyday business
questions. Maitree is in pilot today, with a wider launch planned for 2027.

THE CHALLENGE

How do you get
a woman running a tailoring business, salon, food business or small shop to
trust an AI assistant enough to try it - and find enough value to keep coming
back? There is no established
marketing playbook for this. We are looking for someone who wants to build one.

What you will own

Product marketing: Build Maitree's story and
positioning. Develop and test messaging for different women entrepreneurs,
business types and use cases.

Growth & campaigns: Experiment across digital,
social, WhatsApp, on-ground and partner channels. Test unconventional ideas,
learn quickly and scale what works.

Product partnerships: Identify consumer brands,
retailers and companies that already reach our audience. Build campaign ideas,
pitch marketing teams and take partnerships from concept to execution.

Community: Grow our WhatsApp communities and Womaniya Club.
Create formats that help women learn from each other and nurture women who can
champion Maitree.

Content & podcast: Shape campaigns and
storytelling with our content team, and lead the editorial direction,
partnerships and growth of What A Womaniya.

Launch & measurement: Own the marketing and growth
plan for Maitree's 2027 launch - audiences, channels, partnerships, budgets and
measurement. Track meaningful first use and repeat use, not just reach.

Requirements

Who we are looking for

You may currently work in consumer marketing, product
marketing, growth, communications or an agency. Social-sector experience is
useful, but it is not required.

· 5-8
years of relevant experience, with a record of building or growing a
consumer-facing brand, product or audience.

· Experience
creating campaigns for mass-market or vernacular audiences and turning consumer
insight into strong messaging and creative.

· Comfort
with digital campaigns, budgets, performance measurement and experimentation
across channels.

· Experience
pitching and executing partnerships with brands or other organisations.

· Experience
managing at least one team member.

· Strong
spoken and written English and Hindi.
You will enjoy this role if you like
starting with a difficult problem rather than a campaign brief, are
comfortable testing ideas before everything is perfect, and want substantial
ownership in taking a new product to market.