About this role
Role Overview
We are seeking a Technical Product Manager with deep expertise in Adobe Experience Platform (AEP), Real-Time CDP, and Adobe Journey Optimizer (AJO) to act as the bridge between business stakeholders and technology teams. This role will drive customer engagement strategy, identify high-value use cases, translate business requirements into technical solutions, and maximize adoption of Adobe Experience Cloud capabilities.
Key Responsibilities
Business & Product Leadership
- Partner with Marketing, Digital, Analytics, Product, Compliance, and Technology stakeholders.
- Lead discovery workshops to identify customer experience and personalization opportunities.
- Build and maintain the AEP/AJO roadmap aligned to business objectives and customer outcomes.
- Define use case priorities, success metrics, and value realization plans.
AEP/AJO Strategy & Use Case Development
- Design and prioritize omnichannel customer journeys leveraging:
Real-Time CDP
- Audience Segmentation
- Journey Orchestration
- Decisioning & Personalization
- Event-Based Triggering
- Recommend innovative engagement strategies using Adobe capabilities.
- Create business cases and implementation plans for new use cases.
Technology & Delivery Leadership
- Collaborate with architects, developers, data engineers, and martech teams.
- Translate business requirements into functional and technical specifications.
- Govern backlog, sprint priorities, UAT, releases, and adoption plans.
- Ensure alignment with data governance, privacy, and regulatory requirements.
Measurement & Optimization
- Define KPIs and measurement frameworks.
- Drive A/B testing, journey optimization, and continuous improvement.
- Provide executive-level reporting on customer engagement and business impact.
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Required Qualifications
- 8+ years in Product Management, Martech, Digital Experience, CRM, or Customer Engagement Platforms.
- Hands-on experience with:
Adobe Experience Platform (AEP)
- Adobe Journey Optimizer (AJO)
- Real-Time CDP
- Customer Journey Analytics (CJA)
- Strong understanding of customer lifecycle management, personalization, segmentation, and omnichannel marketing.
- Experience working with Agile delivery teams and enterprise-scale digital transformation programs.
- Financial Services, Wealth Management, or Insurance industry experience preferred.