About this role
About the team
ByteDance E-commerce is building a new generation of digital commerce by bringing together brands, merchants, creators, content, and consumers in an integrated commerce ecosystem.
The Mom & Baby team is building a trusted and engaging shopping destination for parents and families in the Philippines. The category spans a wide range of products, from baby care and diapers to feeding, nutrition, maternity, baby gear, and everyday parenting essentials.
We work with leading brands, distributors, specialist retailers, and emerging businesses to build a strong product assortment and create new ways for parents to discover, evaluate, and purchase products online.
About the role
As a Strategic Account Manager, you will be responsible for building and growing partnerships with key brands and merchants within the Mom & Baby category.
You will act as a business growth partner to your portfolio, understanding each partner's commercial priorities, identifying opportunities for growth, and developing joint strategies that translate into measurable business impact.
This role goes beyond traditional account management. You will work across assortment, commercial planning, campaigns, content, creators, affiliate, LIVE, and other commerce solutions to help brands and merchants build their digital business.
You will also play an important role in shaping the category itself, identifying assortment gaps, emerging consumer needs, and new business opportunities while working with internal teams to turn these insights into scalable initiatives.
Responsibilities:
- Own Strategic Brand Partnerships: Build and maintain trusted relationships with leading Mom & Baby brands, distributors, retailers, and strategic merchants, understanding their business priorities and long-term growth ambitions.
- Drive Joint Business Planning: Develop and execute Joint Business Plans (JBPs) with key partners, aligning their commercial priorities with category opportunities across assortment, campaigns, pricing, promotions, and consumer engagement.
- Accelerate Brand & Merchant Growth: Identify opportunities to grow partner businesses through assortment expansion, pricing and promotional strategies, content, LIVE, creators, affiliate, and other commerce solutions.
- Shape Category Growth: Analyze category performance, consumer trends, assortment gaps, and competitive dynamics to identify new growth opportunities and translate them into actionable commercial strategies.
- Lead Commercial Opportunities: Negotiate commercial plans and secure strong assortment, pricing, promotional participation, and strategic investments from key partners around major shopping moments and category priorities.
- Build the Consumer Journey: Work with brands and internal teams to develop engaging ways for parents to discover and understand products, leveraging content, creators, LIVE, and other digital commerce touchpoints.
- Drive Business Performance: Monitor portfolio performance and use data to identify gaps, evaluate initiatives, and develop recommendations that improve GMV, conversion, assortment quality, and overall category performance.
- Influence Cross-Functional Execution: Partner closely with Category, Campaign, Creator, Affiliate, Ads, Operations, and Product teams to bring strategic initiatives from planning through execution.
Minimum Qualifications
- Bachelor's degree or above, with 3+ years of experience in e-commerce, key account management, brand management, business development, sales, or commercial strategy.
- Proven experience managing relationships with brands, distributors, retailers, or strategic merchants, with a track record of delivering commercial growth.
- Strong commercial acumen and analytical skills, with the ability to identify business opportunities, develop growth strategies, and translate data into actionable recommendations.
- Excellent communication, negotiation, and stakeholder management skills, with the ability to influence both external partners and cross-functional internal teams.
Preferred Qualifications
- Experience in Mom & Baby, FMCG, consumer goods, retail, baby care, nutrition, maternity, or related categories.
- Experience working with major brands, distributors, or specialist retailers within the Philippine Mom & Baby ecosystem.
- Experience in e-commerce, marketplace, digital commerce, digital marketing, content commerce, or social commerce.
- Proven experience developing Joint Business Plans, strategic partnerships, commercial proposals, or integrated growth plans.
- Strong understanding of digital commerce growth levers, including content, LIVE, creators, affiliate, campaigns, advertising, assortment, and promotions.
- Strong Excel and PowerPoint skills, with the ability to build data-driven business cases and compelling commercial presentations.