About this role
Company Description
Do you want to bring global brand activations to life and create experiences that resonate across markets, cultures and communities?
Join our Global Student & Field Marketing Team and play a key role in turning global brand strategies into impactful local execution. As a Global Brand Specialist – Project Activation, you'll drive the rollout of international brand projects by building scalable frameworks, creating best-in-class toolkits, and empowering local teams around the world to deliver exceptional brand experiences. Working closely with cross-functional stakeholders and market teams, you'll help ensure every activation remains true to Red Bull's brand while adapting to local needs and opportunities.
Job Description
GLOBAL ACTIVATION & PROJECT ROLLOUT
You'll lead the activation and rollout of global brand projects across markets, ensuring consistency, scalability, and impact. By developing frameworks, guidelines, and execution plans, you'll enable local teams to deliver meaningful brand experiences that align with Red Bull's global vision while remaining culturally relevant.
STRATEGIC BRAND DEVELOPMENT
Working across multiple functions, including Media Network, Product Marketing, On-Premise, Off-Premise, Creative Advertising and Emerging Media, you'll help shape rollout strategies and ensure initiatives are relevant for local market realities. You'll contribute to student marketing strategies and identify touchpoints that maximize impact on a national level.
EXECUTIONAL EXCELLENCE
You'll create and maintain toolkits, calendars, and guidance materials that support flawless execution in markets worldwide. Acting as a central hub between HQ and local teams, you'll ensure clear communication, gather market feedback, and continuously improve activation standards through best-practice sharing and performance tracking.
CROSS-FUNCTIONAL COLLABORATION
Success in this role requires strong collaboration. You'll partner with internal stakeholders across multiple departments, manage external agencies and creative partners, and foster close relationships with global markets to drive alignment and successful delivery of projects.
WINGS FOR LIFE WORLD RUN ACTIVATION
A key focus of the role is leading the global activation of Wings for Life World Run within the student marketing community and EPC network. You'll coordinate stakeholders, develop activation concepts, and ensure successful execution across countries.
Qualifications
- Previous experience in student marketing/field marketing/brand marketing, project management, or strategy roles.
- Strong understanding of brand systems, scalable campaign execution, and visual storytelling.
- Experience working cross-functionally (legal, digital, creative, on/off-premise) and across cultures.
- Excellent communication, organizational, and stakeholder management skills.
- Strategic thinker with a hands-on approach to execution.
- Proven ability to manage agencies and external creative partners.
- Experience with market rollout processes and campaign toolkits.
- Passion for (Red Bull) events, ideally proven experience with Global Brand Projects.
- Ability to manage multiple priorities in a fast-paced, global environment.
Additional Information
Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 2.362 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.