Regional Lead Producer - Unannounced 3A Project

Locations : Shanghai, Shanghai, China
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

EA SPORTS is one of the most iconic brands of entertainment - connecting hundreds of millions around the world to the sports they love through a portfolio of industry-leading video games.

Role Overview

We are seeking a dedicated Regional Lead Producer to lead the live service and content creation strategy for our unannounced 3A sports online game China version. Our studio develops vibrant, realistic sports games that provide players with thrilling experiences, establishing us as a representative leader in global online sports game development. While this role focuses entirely on live service operations, commercial strategy, and ongoing content creation rather than core feature or gameplay development, it is vital to tailoring our game to the Chinese market, this role merges live operations leadership with rigorous monetization and content strategy.

Key Responsibilities:

- Live Service & Content Strategy: Establish and execute the content and monetization strategy specifically for the China version live services.
- Hyperculturalization & Item Configuration: Lead the configuration of localized paid items and content tailored for the Chinese market.
- Stakeholder Communication: Play a proactive role in communicating with all internal stakeholders and external partners needed for seamless live service operation.
- Data-Driven Reporting: Conduct comprehensive business data analysis and generate KPI reports on a regular and irregular cadence to inform content decisions.
- Market Advocacy: Lead in presenting internal and external perspectives grounded in a deep, comprehensive understanding of the game and its live environment.

Qualifications & Requirements:

- Experience: 7+ years of proven experience in game live services.
- Industry Knowledge: A high-level understanding of the overall game market, game business, and game service processes.
- Analytical Skills: Demonstrated proficiency in business data analysis and reporting capabilities.
- Soft Skills: Smooth communication skills and strong collaboration abilities.
- Domain Expertise: Deep knowledge of, and a strong passion for sports games.

Preferred Skills

- Fluent proficiency in Chinese and English.
- Direct player experience with our online sports titles.
- Prior experience serving as a people manager or working directly within a game development team.

About Electronic Arts We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.
We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.