About this role
SHREWSBURY, UK (Hybrid Working - 3 days in the office per week)
A benchmarked salary between £65,000 to £75,000 . Your salary level is determined by skills and experience within our progression framework.
COMPANY OVERVIEW
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Croud is an independent global media, creative and data agency that helps businesses unlock growth through a Return on Intelligence. Our unique business model brings together in-house expertise and a global network of Intelligent Creative Specialists, enabling us to deliver smarter, more effective solutions for our clients in an increasingly complex and fast-moving marketing landscape.
We work with some of the world’s leading brands to drive sustainable growth, combining specialist expertise, technology and intelligence to deliver better business outcomes.
Our people and culture are central to how we operate. We’re proud to have been named a Sunday Times Best Place to Work for the second year running, as well as Performance Marketing Employer of the Year by PMW.
At Croud, we believe in unlocking potential – elevating our people, our clients and our communities through the power of intelligence, creativity and collaboration.
Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.
We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.
ROLE OVERVIEW
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Croud's Global Analytics Organisation is central to the growth of our business and the success of your clients, as a key differentiator; delivering industry-leading, high-value analytics solutions and services that create measurable business impact for our clients.
As a team with various different capabilities, Global Analytics services around 50 brands including many major international brands such as Coach, Ford, Jimmy Choo and Nespresso. As a Senior Data Scientist, this role will have the opportunity to work with our clients on leading edge analytics methods technologies, increasingly shaped by AI and driving predictive and agentic marketing solutions across all digital channels. The role also includes a significant input into product development, with support for iterating on analytical methods using tools including Claude Code.
In fulfilling the responsibilities outlined below, the role will deliver for our clients, work with other data scientists and engineers both at Croud and in client and partner agencies, and consult with our internal cross departmental service teams.
RESPONSIBILITIES
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The Senior Data Scientist will complement our team of analysts and engineers bringing increased knowledge and expertise with data science methodologies,working systematically to improve supervised machine learning performance and work directly with clients to ensure high business impact from our data science solutions.
At Croud we run a number of cloud hosted modeling services which apply predictive methods to client data about their customer behavior particularly in relation to marketing, website interactions and online conversions. We primarily use Python, classical ML techniques, and rapid iteration leveraging AI. Our methods require custom adaptations in terms of methods, features, optimization methods, and ML algorithm selection, as well as robust training and evaluation.
You will help apply and improve the approaches we have developed, as well as developing new approaches where required, working collaboratively with the team. Additionally, you will enhance the overall data science analysis and modeling process. You will engage with data scientists and analysts at our client organizations, discussing optimal approaches to challenges, demonstrating expertise, and working to improve outcomes for all parties.
This is a great opportunity to work directly alongside world-class experts in a growing data science practice in a leading agency. You will develop your data science expertise and work on a variety of genuinely interesting client projects.
Key responsibilities include, but are not limited to:
- Manage data science and ML projects so that technical goals are met within a reasonable agreed timeframe.
- Communicate clearly about your work with clients and to help other team members understand what you are doing and why.
- Produce explanatory insights for non-technical users through visualizations, metrics and tabulations, in support of communication and collaboration.
- Interface with our clients to ensure we get the data inputs we need and they fully understand how to apply our services.
- Explore and model large data sets using Python, SQL and related tools.
- Leverage AI tools including Claude Code, to develop and enhance Croud solutions.
- Take a leading role on tasks such as data exploration, model estimation and validation.
- Write clean, efficient, robust and well commented code to produce high quality data science procedures.
- Engage in depth discussions with both technical and commercial teams about the data science aspects of the projects you are working on.
- Work with data engineers to ensure your algorithmic work can be scaled.
- Understand, apply and communicate the wider Croud Analytics team’s work and methodologies to both clients and internal stakeholders.
- Spend around 20% of your time on ‘pure innovation’ in support of product development and agentic AI goals in the analytics, measurement, forecasting and activation space.
Proven aptitude and ability is required in these areas.
PERSON SPECIFICATION
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You are someone who is both confident with data science and data analysis and also with communicating complex ideas and topics. You would prefer to work in a quickly growing company where you are directly engaged with client companies and can learn and develop fast. You are prepared to work hard on stimulating problems.
You have natural mathematical and analytical skills, good judgment, attention to detail and a passion for finding solutions. You have knowledge and training in statistical methods and in supervised machine learning. You have a proven aptitude in working with data, and a desire to further develop your career in data science. You have already experimented with and successfully applied AI and you are excited about the opportunities it presents to innovate rapidly in this space.
You bring experience working in a professional role or project in applied machine learning. You can explain data science topics in written and verbal form, including to a group if necessary. You bring a positive attitude to your work, have the curiosity to explore new ideas, and respond well to feedback.
Skills required
- Master's degree or PhD, or relevant experience in a field emphasizing quantitative disciplines, with coursework in machine learning (or alternatively, a quantitative advanced degree complemented by extensive training in data science/ML).
- Proven experience in applied machine learning through a prior full time role.
- Knowledge and experience of Python, associated ML libraries and SQL.
- Experience of using LLMs to help systematically write and review safe and stable code.
- Strong statistical knowledge.
- Ability to communicate the results of data analysis and modeling.
- High level of proficiency in English writing and speaking.
- Strong client services skills, able to both explain complex concepts to clients and manager expectations on delivery and impact when necessary.
- Strong time management and organizational abilities, capable of prioritizing tasks effectively and working autonomously.
Good to have
- Experience with putting machine learning models into production in a cloud environment.
- Knowledge and experience of marketing effectiveness measurement and marketing optimisation techniques.
- Experience in web analytics, marketing analytics and digital marketing.
- Experience working senior stakeholders in an analytics context.
COMPANY BENEFITS
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Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.
Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!
On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- 2 Recharge Days each holiday year
- Ride to Work scheme
- Railcard
- Season Ticket loan
- Home office screen
- Daily office perks: Free fruit, breakfast cereals, snacks, and tea & coffee
- Weekly treat: Enjoy a complimentary lunch on us every week
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Day to make a difference
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
Please note: Internal candidates may be considered for this position as part of the selection process, in line with our commitment to transparent and fair recruitment.
OUR VALUES
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At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:
- In it together - our value on integration, collaboration and outcomes
- Eye on the future - our value on futurism, creativity and passion
- Generous in spirit - our value on people, development and inclusion
- Do what you say - our value on integrity and accountability
- Make a difference - our value on purpose and impact