Brand Manager, Pharmacy Trade

Abbott LaboratoriesTaipei, TaiwanOn-siteFull-timeStaff, 8–12 yearsListed 1 hour ago

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About this role

JOB DESCRIPTION:

Main Responsibilities: *

Pharmacist Education Strategy

- Develop pharmacist education strategy and annual plans.
- Create pharmacist certification and training programs.
- Partner with medical and regulatory teams to ensure compliance.
- Develop pharmacy onboarding materials and establish pharmacist advocacy and recommendation programs.
- Track pharmacist training completion and effectiveness.

Trade Marketing and Channel Activation

- Develop pharmacy channel activation calendar.
- Create pharmacy-specific campaigns, support customer promotional programs and design pharmacy toolkits and activation materials to increase awareness & conversion
- Build category growth programs and develop in-store engagement programs.
- Identify opportunities to improve patient visibility within compliant regulatory boundaries.

Strategic Pharmacy Account Support

- Support Key pharmacy customers through building annual customer growth plans, joint business planning and develop customer-specific activation programs.
- Analyze customer performance trends.
- Identify growth opportunities by pharmacy group, geography and store format.

Patient Acquisition and Conversion

- Map and optimize the patient journey and identify barriers to purchase and adoption.
- Develop patient education tools to improve conversion and adoption at pharmacy level.
- Support first-time CGM users through patient starter programs.
- Partner with pharmacy teams to improve patient counseling.
- Develop programs encouraging repeat use and adherence.

Pharmacy Insights and Customer Analytics

- Monitor pharmacy performance trends through analyzing sales data
- Segment pharmacy customers, identify growth pockets and underperforming accounts.
- Monitor competitive activity, collect pharmacist and patient feedback.

Sales Force Enablement

- Develop selling tools and visual aids to improve pharmacy sales productivity.
- Create educational materials and objection-handling guides.
- Support launch readiness programs.
- Train sales teams on pharmacy campaigns and track implementation effectiveness.

Skills & Experience Required: *

- Bachelor’s degree in business, marketing, life sciences, or other similar degrees.
- 5-8 years relevant experience in trade marketing, channel marketing, customer marketing or sales force effectiveness
- Healthcare, pharmaceutical, medical device, diabetes care or consumer health experience preferred
- Experience working with pharmacy channel preferred
- Experience developing customer activation programs
- Track record of driving commercial growth through channels
- Strong project management skills, including ability to manage multiple cross-functional initiatives.
- Business-focused and committed to delivering clear business outcomes, customer-focused acumen, and growth mindset.
- Ability to manage multiple priorities and thrive under pressure while maintaining strong attention to details.
- Good communication and written skills in English. Ability to communicate effectively with different levels of stakeholders.

The base pay for this position is
N/A
In specific locations, the pay range may vary from the range posted.

## JOB FAMILY:
Sales Support & Administration

## DIVISION:
ADC Diabetes Care

## LOCATION:
Taiwan > Taipei : Mingsheng Commercial Building

ADDITIONAL LOCATIONS:

## WORK SHIFT:
Standard

## TRAVEL:
Not specified

## MEDICAL SURVEILLANCE:
Not Applicable

## SIGNIFICANT WORK ACTIVITIES:
Not Applicable