About this role
OrderYOYO is looking for a freelance CRM Manager to own and improve how we use HubSpot across our commercial teams. You will turn HubSpot into a reliable tool for managing leads, supporting sales activity, tracking customers, and making performance visible.
This is a hands-on role for someone who can work with stakeholders, understand how teams actually use the CRM, and then build practical improvements.
Role and Responsibilities
- Manage the day-to-day setup and administration of HubSpot, including users, permissions, properties, pipelines, workflows, and integrations.
- Improve lead capture, routing, qualification, and handover between teams.
- Build and maintain automation that reduces manual work and supports consistent follow-up.
- Improve CRM data quality through clear standards, deduplication, and regular checks.
- Create dashboards and reports covering pipeline, conversion, activity, and customer performance.
- Work with sales, marketing, customer success, and leadership to translate business needs into HubSpot solutions.
- Document processes and train teams so changes are adopted and maintained.
- Identify opportunities to simplify the CRM setup and improve how OrderYOYO uses its data.
Ideal Candidate Profile
- Strong, hands-on experience administering and developing HubSpot in a growing commercial organisation.
- Experience with HubSpot Sales Hub and Marketing Hub
- A solid understanding of B2B sales processes, lead management, lifecycle stages, and reporting.
- Confidence building workflows, dashboards, data structures, and integrations.
- The ability to balance quick fixes with a clear, maintainable CRM structure.
- Strong communication skills and the ability to work independently with teams in different functions.
- Experience in SaaS, restaurants, or online ordering is an advantage.
Success Criteria
- Sales and customer teams trust the data in HubSpot and use it consistently.
- Leads move quickly to the right owner, with clear visibility of each stage.
- Reporting gives leadership a dependable view of commercial performance.
- Key workflows save time and reduce missed follow-ups.
- HubSpot has clear ownership, documentation, and a practical improvement roadmap.