Performance Advertising Manager - MIHA, Inc.(Secondment)(A&M)

Job Description:

Business Overview

The MIHA Business Department supports advertisers business growth by combining influencer marketing, social media marketing and performance advertising within the Rakuten Group. We bring together Rakuten's user and purchase data, e-commerce and media assets, and creators' content to design marketing initiatives across the journey from awareness to purchase.

Department Overview

Our main clients are Rakuten Group businesses across financial services, e-commerce and web services, as well as e-commerce merchants throughout Japan selling on Rakuten Ichiba. We support customer acquisition and revenue growth through performance advertising, connecting strategy with campaign execution, measurement and continuous improvement. We also plan and develop distinctive performance advertising products and solutions by combining Rakuten assets, including user data, purchase data and Rakuten media, with influencer content and advertising creative.

Position:

Why We Hire

We are growing a business that combines influencer content with performance advertising to deliver results for advertisers. We are hiring a manager to build on our current three-person operations team and expand capacity while improving quality. You will personally lead key campaigns, develop team members, standardize operations and create new advertising solutions, turning individual expertise into a repeatable team capability.

<Why this position is appealing>
・You can design delivery, analysis, and creative improvement together by combining Rakuten’s user and purchase data with influencer content.
・During a growth phase with an established customer and project base, you can lead operational structures, talent development, and product creation.
・The reporting line is to an executive. Strategy is developed together with senior management, and managers lead execution. As results and the organization grow, you will expand the scope of your decision-making.
・While leveraging operational expertise, you can be involved in both revenue growth and building the organization.

Position Details

You will personally handle key accounts while driving revenue growth in the ad operations business and building a team structure that can consistently deliver results.

<Main Responsibilities>
・Set operational policies and goals, allocate projects, review progress and performance, and develop team members
・Design ad delivery on platforms like Meta, Google, and TikTok; operate, analyze, and propose improvements
・Lead major and key client accounts; coordinate with sales to propose new solutions and expand existing client relationships
・Test and improve creatives, share insights, and standardize operational processes
・Manage budgets and delivery quality, and establish checking systems and work flows
・Develop ad products leveraging Rakuten assets and influencer content

<Project example>
In a large-scale Rakuten Group advertising project, promoted ad delivery, targeting, and creative improvements using user and purchase data. Coordinate with sales, production, related Rakuten Group divisions, and media partners.

<Metrics and expectations>
The highest-priority KPI is revenue. Advertising performance, client retention and expansion, operational quality, and staff development are also emphasized. Within about six months after joining, grasp projects and the structure, establish review and improvement mechanisms; within about a year, aim to achieve a reproducible operational system and business growth with the team.

Work Environment

<Organizational Structure>
・Sales department overall: 28 people / Performance-based advertising team: currently 3 people
・Position structure: 1 manager, 3 assistant managers, and other members
・Mid-career hires: about 60% / New graduates: about 40%
・Average overtime: just over 20 hours per month

＜Scope of responsibility＞
Based on the current operations team, expected to manage about 4–6 people as the organization expands. A hands-on manager who personally handles important projects.

<Background of Mid-career Employees>
Employees with backgrounds at digital advertising firms, media sales companies, and performance-based advertising agencies are leveraging their expertise and thriving here.

<Career examples>
There is a record of being promoted to manager about a year and a half after joining mid-career. This is an environment where you can expand your role and responsibilities based on your results and contributions to the organization.

Mandatory Qualifications:

・Typically 5+ years of experience in digital advertising or the advertising industry.
・Hands-on performance advertising experience and knowledge of platforms such as Meta, Google and TikTok.
・Typically 2-3+ years of team management experience, including developing team members.
・Experience analyzing campaign results and independently planning and executing improvements.
・Experience improving workflows and building repeatable operating processes.
・Ability to personally lead campaign operations and client communication for key accounts.
・Business-level Japanese.

Desired Qualifications:
・Large-scale campaigns or major advertiser accounts.
・Social media advertising, influencer marketing or creative optimization.
・Building or restructuring teams and operating models, and developing future leaders.
・Developing new advertising solutions and business or revenue plans.
・Scaling an established business or organization through successive growth stages.

<What we look for>
A hands-on leader who uses data and client needs to drive improvements, takes ownership of unresolved organizational challenges and works across teams to deliver revenue growth and develop people.

Other Information:

Additional information on Location

Futako Tamagawa Rise Office
2-21-1 Tamagawa, Setagaya-ku, Tokyo

Additional information on Secondment

Joined Rakuten Group, Inc. and then transferred to MIHA, Inc.

*All work rules and evaluations are the same as those of Rakuten Group, Inc.

Additional information on English Qualification

English Requirement: Yes
*Examples include TOEIC, TOEFL, IELTS, etc.
*Details will be provided if you proceed to the selection stage.
If you do not have a score or a certificate, we will arrange for you to take the TOEIC IP test administered by our company during the selection process.

Rakuten Group, Inc. Homepage Link
・Benefits: https://corp.rakuten.co.jp/careers/benefit/
・Recruitment Information: https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed
・Rakuten Culture: https://corp.rakuten.co.jp/careers/culture/

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