Global Strategic Marketing Communication Specialist DECCO WW

Position Summary
The Global Strategic Marketing & Communication Specialist is responsible for defining and driving DECCO's global marketing and communication strategy, ensuring alignment between business objectives, brand positioning, and commercial growth priorities.

This role focuses on developing a consistent global narrative, strengthening DECCO's market positioning, and enabling effective communication across regions, products, and business functions. The position works closely with senior leadership, commercial teams, R&D, and regional stakeholders to enhance brand visibility, support go-to-market strategies and reinforce DECCO's leadership within the post-harvest industry.

Key Responsibilities

Global Marketing & Communication Strategy

- Develop and implement DECCO's global marketing and communication strategy aligned with business objectives.

- Define strategic communication priorities and annual marketing plans.

- Support business growth initiatives through effective market positioning and value proposition development.

- Monitor market trends, customer needs, and industry developments to identify communication opportunities.

Brand, Content & Messaging Governance

- Ensure consistency of brand identity, messaging, and communication standards across all regions.

- Develop messaging frameworks and value propositions for products, solutions, and corporate initiatives.

- Oversee the creation and distribution of strategic marketing content across multiple communication channels.

- Maintain global brand guidelines and marketing assets.

Product, Innovation & R&D Communication

- Collaborate with Product Management and R&D teams to communicate product innovations and technical developments.

- Translate complex technical concepts into clear and compelling customer-focused messaging.

- Support product launches through strategic communication plans and marketing materials.

- Develop content that highlights DECCO's innovation capabilities and industry leadership.

Events, Sponsorships & Industry Presence

- Coordinate DECCO's participation in global trade shows, conferences, and industry events.

- Develop event communication strategies and promotional campaigns.

- Manage sponsorship opportunities that enhance brand visibility and business development objectives.

- Measure and evaluate the impact of marketing events and industry activities.

Regional Alignment & Enablement

- Partner with regional teams to ensure alignment between global strategy and local market needs.

- Provide communication frameworks, tools, and guidance to support regional marketing activities.

- Facilitate best-practice sharing across regions and business units.

- Ensure effective execution of global campaigns at local level.

External Partners & Vendor Management

- Manage relationships with agencies, designers, media suppliers, and external communication partners.

- Coordinate external vendors to ensure quality, consistency, and timely delivery of marketing initiatives.

- Monitor budgets and evaluate supplier performance.

- Identify opportunities to optimize marketing resources and investments.

Internal Communication & Employee Engagement

- Support internal communication initiatives that strengthen employee engagement and alignment with company objectives.

- Develop communication materials for corporate announcements, leadership messages, and strategic initiatives.

- Collaborate with Human Resources and leadership teams to enhance internal communication effectiveness.

- Promote a consistent understanding of DECCO's vision, strategy, and values across the organization.

EDUCATION, SKILLS & EXPERIENCE

Education

- Bachelor’s degree in marketing, Communications, Business Administration, Journalism, or a related field.

- Master’s degree in marketing, Communications, Business Strategy, or related discipline is considered an asset.

Experience

- Minimum 5 years of experience in strategic marketing, corporate communications, brand management, or related roles.

- Experience working in multinational and matrix organizations.

- Proven track record in developing and implementing global marketing and communication strategies.

- Experience managing cross-functional and international projects.

- Experience within the agrochemical, agricultural, post-harvest, or agribusiness sector is highly desirable.

Languages

- Fluent English (written and spoken).

- Spanish is highly desirable.

- Additional languages are considered an advantage.

Technical Skills

- Strategic marketing planning.

- Corporate communication and brand management.

- Content strategy and messaging development.

- Market positioning and go-to-market strategy.

- Project management and stakeholder coordination.

- Marketing analytics and campaign performance measurement.

- Digital marketing and communication platforms.