Senior Hotel Marketing Manager

Welcome Home to the Falkensteiner Resort Lake Garda in Saló!

Falkensteiner Resort Lake Garda brings contemporary elegance to one of Italy’s most graceful destinations. Surrounded by botanical richness and in harmony with the gentle rhythm of the lake, this resort blends thoughtful design with natural beauty. Built to 5-star standards, the hotel and private residences sit within a landscape that provides space for relaxation, exercise and new inspiration – all year round.

Highlights

- Exklusive hotel with 97 elegant rooms and suites
- 170 design-led apartments at Falkensteiner Park Residences
- Acquapura SPA with wellness experiences guided by regional plants and rituals
- Welcoming families, couples and solo travellers – with room to reconnect or retreat
- Regional cuisine, reimagined with lightness and creative clarity
- Botanical Park featuring over 400 plant species, inspired by the Historia della Riviera di Salò
- Accessible by train and via airports in Verona, Milan, Bologna, and Venice
- A setting for sports, culture, wellness, and nature

We are looking for dedicated people who are passionate about delighting our guests. We work together as
equals – inspiring each other and creating unforgettable experiences for our guests.

Would you like to work for a steadily growing family business and a dynamic hotel group with more than 30
hotels and residences in Europe? Would you like to help create a home away from home for our guests?
Then Falkensteiner Hotels & Residences is the perfect choice for you!

We are looking forward to welcoming you to our team in Salò as:

Senior Hotel Marketing Manager (m/f/d)

Gross annual salary ranging from €50,000.00 to €55,000.00 (14 salaries)

Reporting Line: Head of Marketing Italy

Working Hours: 40 hours per week. Flexibility is required, as many events and activities may take place throughout the week, including weekends. Therefore, occasional weekend work may be required.

Your responsibilities:

- Develop and implement the hotel's marketing plan (including pre-opening activities) and manage the hotel's marketing budget;
- Create, maintain, and update the hotel website with new content and events in coordination with the Corporate Marketing Team;
- Oversee day-to-day content management across the website and online portals;
- Support the creation of hotel packages in collaboration with the Hotel Director and the Corporate Marketing Team;
- Build relationships with local partners to create and implement effective local marketing initiatives aimed at driving sales for the restaurant, lounge bar, and spa (which are open to external guests);
- Develop partnerships to maximize the promotion of local attractions and activities, such as golf clubs, cultural excursions, sports activities, and destination attractions;
- Maintain relationships with local media to communicate hotel events and activities;
- Create in-house communication materials to promote the restaurant, lounge bar, and spa among hotel guests, including the hotel concierge tool;
- Support the creation of content for the hotel's social media channels in collaboration with the Communication Manager, while coordinating and supporting external content creators;
- Manage hotel photo and video productions, including promotional and corporate content, in coordination with the Corporate Marketing Team;
- Support the organization of internal events such as press trips, influencer visits, press events, and individual blogger and journalist stays.

Your profile:

- Bachelor's degree in Marketing, Advertising, Public Relations, or a related field;
- 10+ years of professional experience in marketing, preferably within the hospitality industry;
- Strong project management skills and an analytical mindset;
- Good knowledge of the Italian media landscape and established professional contacts;
- Advanced knowledge of Microsoft Word, Excel, and PowerPoint; knowledge of Adobe Photoshop is considered an advantage;
- Excellent communication skills with the ability to inspire and influence others;
- Creative and innovative mindset with strong attention to detail;
- Ability to work effectively in a team and in a fast-paced environment;
- Fluent Italian and excellent English language skills; German and additional languages are considered a plus;
- Workplace: Falkensteiner Resort Lake Garda (Salò, Italy)

What we offer you

- A modern office in a brand-new resort in Salò (Brescia);
- A comprehensive onboarding program for a successful start;
- Career growth and development opportunities within a growing international hotel group;
- The opportunity to contribute to creating a dynamic and inspiring work environment;
- A wide range of training and development programs through the Falkensteiner Academy and Management Academy;
- Attractive employee rates and special conditions for holidays in our hotels.

Compensation is based on the collective agreement for the hotel and hospitality industry, with a clear willingness to overpay depending on qualifications and experience.

Apply now using the “Apply” button!
We’re looking forward to hearing from you!

Take a look at your future workplace: Resort & Appartements Gardasee | Falkensteiner Resort Lake Garda