Director of Commercial Sales

Director of Commercial Sales

Responsible for building and leading Red Cats commercial revenue strategy across public safety, enterprise, private security, mapping, inspection, and other non-DoD markets. Owns pipeline development, channel strategy, key account growth, forecasting, and execution of commercial sales programs across Red Cats solution portfolio.

Core responsibilities would include:

- Own commercial revenue, pipeline, forecast, and bookings targets.

- Develop and execute go-to-market strategy across public safety, enterprise, private security, mapping, inspection, and other commercial use cases.

- Build and manage the reseller/channel network while maintaining direct ownership of strategic national accounts.

- Identify and prioritize the highest-value commercial segments based on TAM, SAM, competitive position, and product readiness.

- Lead major account development, demonstrations, evaluations, proposals, negotiations, and closing activity.

- Work closely with Product and Engineering to translate customer requirements into roadmap priorities and ensure commercial readiness before customer demonstrations.

- Build scalable sales processes, pricing strategies, partner programs, and account plans.

- Maintain accurate CRM discipline, pipeline reviews, forecasting, and executive reporting.

- Develop strategic partnerships with payload, software, communications, autonomy, and integration partners that expand Red Cats addressable market.

- Represent Red Cat at commercial UAS events, customer meetings, partner engagements, and industry forums.

- Coordinate with federal/public safety and defense teams where accounts or use cases overlap.

- As the business grows, recruit, coach, and lead commercial sales and channel personnel.

Ideal background

- 8+ years of UAS, robotics, aerospace, autonomy, or complex technical sales experience.

- Demonstrated success selling through both direct and channel models.

- Existing relationships across enterprise, public safety, infrastructure, or federal civilian markets.

- Experience building new markets rather than inheriting mature territories.

- Strong understanding of UAS regulation, procurement, channel economics, technical demonstrations, and enterprise buying cycles.

- Proven ability to work cross-functionally with engineering, product, operations, marketing, and executive leadership.

Background Check

This position will require successfully completing a post-offer background check. Qualified candidates with a criminal history will be considered and are not automatically disqualified, consistent with federal and state law.

EEO and ITAR/EAR Work Authorization Disclosure

Red Cat Holdings provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This position requires direct or indirect access to hardware, software, technology or technical data controlled under the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR). Successful candidates for positions subject to ITAR/EAR restrictions must provide proof of U.S. Citizenship or Permanent Residence and must not require sponsorship for export-restricted work authorization.

E-Verify

The company participates E-Verify to ensure eligibility for employment and compliance with Right to Work rules.

Compensation: Salary plus generous annual equity package and potential bonuses.