Customer Data Architect (Salesforce)

The Customer Data Architect leads the data foundation behind the program: data strategy, architecture, identity and audiences. This role defines how customer, household and vehicle data flows into Salesforce Data 360, how customers are recognized and resolved, and which audiences are eligible for each program, so every journey runs on trusted, governed data.

Responsibilities

- Own the customer data architecture from the enterprise customer data platform into Salesforce Data 360 and Marketing Cloud, including ingestion, mapping, refresh cadence and data quality rules.

- Define identity and match logic, including owner and customer resolution, household and vehicle relationships, and golden record rules.

- Lead the data model and data model object (DMO) strategy in Data 360.

- Define audience eligibility, segmentation, suppression and consent rules for all programs.

- Design the activation architecture: what is prepared in the enterprise data layer and what is activated in Data 360, balancing capability and platform consumption.

- Identify and resolve data quality issues, including conflicting sources overriding trusted records.

- Coordinate third-party data partners for data hygiene, address standardization and ownership verification.

- Maintain data processing instructions, data dictionaries and source-to-target documentation.

- Partner with client data, privacy and security teams on governance, consent and data agreements.

- Define measurement data foundations, including KPI definitions and the datasets needed for reporting and attribution.

- Partner with the Salesforce Solution Architect, journey and operations teams on audience and data requirements.

Requirements

- 8+ years in data architecture, customer data strategy or enterprise data engineering, with a focus on marketing and customer data.

- Hands-on experience with Salesforce Data 360 or another enterprise CDP such as Adobe Real-Time CDP, Tealium, Segment or Treasure Data.

- Strong understanding of identity resolution, profile unification and household or relationship modeling.

- Advanced SQL, plus familiarity with Python and cloud data platforms such as Snowflake, Databricks or BigQuery.

- Experience designing data ingestion pipelines and data quality frameworks.

- Working knowledge of consent, privacy and data governance in large enterprise environments.

- Excellent documentation skills and the ability to explain complex data concepts to marketing stakeholders.

Preferred Qualifications

- Salesforce Data Cloud Consultant certification.

- Automotive, OEM or dealer-network experience, including vehicle ownership, VIN relationships, registration, DMS and dealer data.

- Experience working with third-party data providers for hygiene, identity and enrichment.

- Experience with zero-copy or data federation patterns between cloud warehouses and Data 360.

- Background in MarTech consulting or agency delivery.

Work Environment

- This role supports an enterprise CRM program on the Salesforce platform.

- The role requires close coordination with client marketing, technology and data teams; occasional travel or on-site presence may be required.

- Southern California preferred, in the San Diego or Los Angeles area, to support in-person collaboration with client and partner teams.

- GTX Solutions has team members across the United States.

GTX Solutions is an Equal Opportunity Employer. GTX recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.
GTX Solutions participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.

Final compensation will be determined based on total related experience related to the role as well as geography.