About this role
Job Requirements
Job Title: Sales Manager (Animal Feed)
Job Type: Permanent, Full-time
Function: Sales
Business: Godrej Agrovet Limited
Location: Kolkata (Head Quarter), West Bengal
About Godrej Industries Group (GIG)
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries.
https://www.godrejindustries.com/
About Godrej Agrovet Limited (GAVL)
Godrej Agrovet is a food and agri conglomerate, dedicated to improving the productivity of Indian farmers by innovating products and services that sustainably increase crop and livestock yields.
www.godrejagrovet.com
About the role
The Sales Manager will be responsible for driving sales strategy, market expansion, and revenue growth for the cattle feed market. The role requires strong leadership, deep industry knowledge, and proven expertise in channel development, key account management, and building high-performance sales teams.
Key Responsibilities :
· Sales & Business Growth
o Develop and execute sales strategies to achieve revenue, volume, and market share targets in ROI states.
o Drive expansion in cattle feed segment .
o Forecast demand and ensure product availability through close coordination with production & supply chain teams.
· Channel & Dealer Management
o Build and strengthen relationships with distributors, dealers, and large-scale farmers.
o Design and implement effective incentive schemes, credit policies, and partner engagement models.
o Monitor dealer performance and ensure high channel satisfaction.
· Team Leadership
o Lead, mentor, and develop a team of Regional Sales Managers/Area Sales Managers across multiple states (Other than south India).
o Build a high-performance culture with clear KPIs, training, and coaching interventions.
o Align sales teams with organizational goals and ensure strong field execution.
· Market Development & Customer Engagement
o Conduct regular farmer engagement programs, awareness sessions, and demonstrations to promote feed usage.
o Gather customer insights, competitor intelligence, and market trends to refine go-to-market strategies.
o Partner with technical and R&D teams to support product positioning and after-sales service.
· Strategic Planning & Reporting
o Develop annual sales plans, budgets, and forecasts.
o Track performance against sales targets and provide actionable MIS reports to senior leadership.
o Identify new business opportunities, partnerships, and geographies for expansion.
Education :
· Bachelor's Degree in Agriculture, Veterinary Science, Dairy Technology, Animal Husbandry, Commerce, or related discipline.
· MBA in Marketing / Agribusiness / Sales Management preferred.
Experience :
· 8–12 years of experience in Animal Feed, Poultry Feed, Dairy Feed, Livestock Nutrition, Animal Health, FMCG, or Agri Inputs.
· Minimum 5 years in a leadership role managing large sales teams.
· Proven experience in handling West Bengal market.
· Strong exposure to Poultry, Dairy, Swine, and Animal Nutrition businesses.
·
Key Skills:
· Market Knowledge: Strong understanding on aqua culture ecosystem.
· Leadership: Proven ability to manage large sales teams and channel networks.
· Skills: Excellent negotiation, relationship management, and strategic thinking.
Work Experience
10–12 years
Benefits
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
- 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
- 2 months paid leave for secondary caregivers
- Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
- Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
- Gender-neutral anti-harassment policy
- Same sex partner benefits at par with married spouses
- Coverage for gender reassignment surgery and hormone replacement therapy
- Community partnerships and advocacy
- Persons with Disability (PwD) care
We are selfish about your wellness
- Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
- Elder care for those who might need to extend support to senior family members
- Preventative healthcare support
- Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
- Uncapped sick leave
- Flexible work options, including remote working and part-time work
- Mental wellness and self-care programmes, resources and counselling