About this role
Job Description
PN: Please read the job requirements carefully. It is mandatory to take the pre-screening assessment (on the job posting on our website — if your job portal is not showing it to you) to be considered for a role. Please do not apply if you are looking for remote / wfh / not ok with unpaid internship period before job commences.
Social Media Marketing Executive (Instagram & LinkedIn)
Onsite · Bengaluru · Marketing / Media / Mass Communication / portfolio-based
City Greens is a fast-growing AgriTech startup building automation and AI-driven solutions for Controlled Environment Agriculture (CEA). We grow premium produce inside hi-tech farms and bring it to market — and we tell that story across social media, to growers, partners, and customers.
We are building a brand presence that shows what modern farming looks like — on Instagram, where we reach consumers and the wider community, and on LinkedIn, where we speak to partners, institutions, and the industry.
Role overview
We are looking for a creative, driven social media marketer to own our handles end to end. You will plan, design, write, post, and grow our presence — primarily on Instagram, with a steady LinkedIn presence alongside. This is not a training internship. You will be running live handles from week one.
What you will do
Content planning & strategy
Own the content calendar across Instagram and LinkedIn. Plan campaigns, series, and posts that build the brand, grow the audience, and suit each platform’s tone and format.
Design & creation
Create scroll-stopping posts, reels, stories, and carousels — designing graphics, writing copy, and shaping the creative. Turn farm life, produce, and product into content people stop for.
Publishing & community management
Schedule and publish consistently. Manage all communication on the handles — comments, DMs, mentions, and engagement — and build a genuine, responsive community around the brand.
Growth & reporting
Track what works — reach, engagement, follower growth — and use it to sharpen the content. Stay on top of trends, formats, and platform changes, and keep the brand current.
Requirements
Who this role is for
- Graduates, final-year students, or self-taught marketers with a strong portfolio or handles to show
- Creators who have run real accounts — personal, a brand, a college society, or client work
- People who want to build a real brand’s presence, not practice posts
- Individuals who take ownership, communicate proactively, and follow through
Key skills & traits
Required
- A strong creative eye — design, layout, colour, and typography
- Ability to design posts and reels using Canva, Photoshop, or equivalent
- Strong writing — captions, hooks, and brand-appropriate copy
- Understanding of Instagram and LinkedIn — what performs and why
- Comfortable managing community interaction and communication on the handles
- A portfolio, handles, or work you can show
Good to have
- Basic video editing (reels, shorts) — CapCut, Premiere, or similar
- Basic photography or shooting your own content
- Experience growing an account or running a campaign
- Familiarity with scheduling and analytics tools
- Understanding of paid promotion / boosted posts
- Interest in agritech, sustainability, food, or wellness
Benefits
What we offer
Internship-to-full-time pathway
This role begins as a 3-month onsite, unpaid internship focused on real contribution and performance. Interns who demonstrate creative ability, ownership, and consistent delivery will be offered a full-time position.
Starting salary
₹25,000 / month
Coverage
Health insurance
- Own real, live brand handles — not practice accounts
- Shoot and create at working hi-tech farms
- Creative direction and mentorship from the team
- Growth into senior social, brand, or marketing lead roles