Director of Sales and Marketing

About Us

The Thompson San Antonio, owned by The Loren Group Holdings, invites discerning residents and guests to experience the ultimate in understated luxury and curated San Antonio culture. Our modern hotel rooms, impeccable service, and exclusive amenities offer a refined complement to the citys unmistakable Texas spirit, uniquely set along the iconic San Antonio River Walk with sweeping views of the downtown skyline.

The Loren Hotels & Residences

The Loren is a collection of remarkable residences, hotels and restaurants that stand for something more. For culture, for beauty, for community and for conservation.

They are places intended for guests to feel inspired by cuisine & wine, by art & design, and by knowledge & ideas. Always set in the untouched elegance of natural surroundings that bring everyone closer to nature, to each other and to themselves.

When we opened our first hotel in Bermuda in 2017, Stephen King had fallen in love with an island with a distinct charm, a place of mystery and curiosity. His dream was to bring a high-end luxury hotel, residences and world class cuisine to the island. He built The Loren, a masterpiece of architectural harmony it is nestled into the natural habitat and commands the most incredible sea view with guests enjoying impeccable service and quality in a relaxed, serene, and culturally stimulating environment.

Opened in late 2023 and located in the heart of Austin, Lady Bird Lake stands as a serene oasis amidst the citys hustle and bustle. The Loren Austin sits on the edge of the water and has the best views of the capitals captivating skyline. The rooftop Nido restaurant is one of the citys most popular spots with world class cuisine and a spectacular vista.

C12 Capital Management

C12 Capital Management is the management company for The Loren Hotels and The Loren Residences . We create extraordinary destinations that blend architectural excellence, refined design, and exceptional service with an environmentally responsible point of view. Our portfolio includes luxury resorts, private residences, and landmark developments in some of the worlds most coveted locations, as well as an environmental non-profit focused on carbon capture. We are driven by a passion for quality, meticulous attention to detail, and a commitment to delivering experiences that are as timeless as they are unforgettable.

What We Do

- Capital Markets Structuring: We lead capital raising across equity and debt, conduct market and site selection, structure partnerships, and develop reinvestment strategies

- Property Development: We oversee architecture and design, manage construction, and drive residential real-estate sales from concept through completion.

- Asset Management : We actively manage our hotel and restaurant assets, optimize performance, and make strategic refinancing and disposition decisions.

- Hospitality Operations : We operate luxury hotels and restaurants, deliver exceptional guest experiences, and oversee all marketing and brand development efforts.

Our Full-time Eligible benefits include:

- Participation in 401(k) with company match of up to 4%*

- Medical with 0 deductible/0 co-pay options/Dental/Vision/FSA/STD/LTD/Life and AD&D/Hospital Indemnity

- Paid PTO

- Paid Holidays

- Paid Maternity/Paternity Leave

- Employee Assistance Program*

- Complimentary Employee Meal*

- Complimentary Bus Passes*

- 50% off Dining in Restaurant*

- Recognition Programs, Incentives and Celebrations*

- *Benefits available to Part-time Associates

Job Summary/Responsibilities

The Director of Sales and Marketing leads the commercial strategy for The Thompson San Antonio, owned by The Loren Group Holdings. This leader is accountable for building profitable demand, developing the sales and marketing team, and translating The Lorens positioning into a clear plan for group, corporate, luxury leisure, and local business. The role calls for a strategic thinker who is equally willing to pursue accounts, coach the team, and move opportunities to contract.

Working with the General Manager, VP Commercial, Revenue Management, and Hyatt commercial partners, the DOSM will set priorities, establish a disciplined sales cadence, and guide the hotels continued evolution as a Loren destination. The leader will help develop distinctive experiences and partnerships that strengthen the hotels appeal and create measurable demand.

Commercial Strategy and Performance

- Own the annual sales and marketing plan, segment strategy, deployment, budget, and measurable goals across rooms, groups, events, and relevant ancillary revenue.

- Partner with Revenue Management on forecasts, pricing, business mix, displacement decisions, and competitive positioning; use pace, pickup, pipeline, and market data to adjust tactics.

- Lead business reviews and communicate performance, risks, and action plans to property and ownership leadership.

- Manage sales and marketing expenses and evaluate return on investment from campaigns, travel, partnerships, and distribution opportunities.

Group, Corporate, and Weekday Demand

- Build a qualified group pipeline for future years through proactive prospecting, account planning, site visits, compelling proposals, and consistent follow-up.

- Set strategy for corporate meetings, executive retreats, social events, and buyouts, with close attention to conversion, value, and operational fit.

- Grow Sunday through Thursday demand through local and regional corporate relationships, negotiated accounts, entertainment and sports opportunities, and other high-value need periods.

- Oversee RFP strategy, contracts, rate negotiations, account retention, reactivation, and acquisition; maintain accurate CRM activity and production reporting.

Luxury Leisure and Brand Partnerships

- Develop luxury travel advisor and consortia relationships, including appropriate Hyatt and Loren channels, and turn those relationships into measurable production.

- Create a targeted partnership plan with cultural, culinary, wellness, and community partners that attracts new guests and strengthens local relevance.

- Represent the property at selected trade events, client meetings, and industry forums; coordinate account and market priorities with portfolio leadership.

Marketing and Loren Experiences

- Lead the property marketing plan in partnership with Loren brand leadership, Hyatt resources, and agency partners, including campaigns, content, public relations, digital channels, and on-property programming.

- Work with Operations and Food and Beverage to develop, package, launch, and measure Loren experiences that feel authentic to San Antonio and give guests a reason to return.

- Ensure the hotels story, imagery, offers, and sales materials are accurate, distinctive, and consistent across channels.

Team Leadership and Commercial Structure

- Assess the current organization and build the roles, processes, reporting, and accountability needed for a high-performing sales and marketing team.

- Recruit, develop, coach, and retain team members; set clear individual goals and support strong prospecting, negotiation, and closing skills.

- Establish a reliable cadence for lead review, group pipeline reporting, account plans, sales activity, forecast input, and cross-functional handoffs.

- Partner with Hyatt during the transition and ongoing operation to use its commercial tools, training, distribution, and support while maintaining The Lorens guest experience and brand voice.

Core Competencies

Drawn from our core values, each competency is built upon a set of basic behaviors that are shared by all associates, regardless of role which include:

- Integrity and Respect

- Communication

- Innovation

- Teamwork and Relationships

- Hospitality

- Job Excellence

- Managing and Developing Others

- Leadership

Qualifications

Education/Formal Training

- Bachelor's degree in business, Finance, Marketing or related college degree, preferred.

Experience

- Minimum of 5–7 years of progressive sales and marketing leadership experience , including responsibility for a team, commercial plans, budgets, and revenue results; luxury or lifestyle hotel experience strongly preferred.

- Demonstrated success building group pipelines and corporate accounts, alongside knowledge of luxury leisure, travel advisor, and consortia business.

- Knowledge of the San Antonio market and experience with Hyatt systems or brand transitions are valuable.

Knowledge/Skills

- Strong commercial judgment with the ability to interpret forecasts, market share, pricing, segment contribution, and campaign performance.

- A proven ability to establish team structure, coach managers, and lead through change while staying close to clients and active opportunities.

- Excellent communication, negotiation, presentation, and relationship-building skills; familiarity with hotel CRM, PMS, and revenue systems.

Physical Requirements

- Able to safely and successfully perform the essential job functions consistent with the ADA, FMLA, and other federal, state, and local standards, including meeting qualitative productivity standards.

- Ability to maintain regular, punctual attendance consistent with the ADA, FMLA, and other federal, state, and local standards.

- Able to work nights and weekends per business demands

- Must be able to stand at least 60%

- Must be able to sit and squat frequently

Environment

95% indoor office.