Leasing & Sales Specialist (6961)

JOB TITLE: Leasing & Sales Specialist – Student Housing

DIRECT REPORTS: None

Position Summary:

As the B.HOM Leasing & Sales Specialist, youll have a big mission – to implement and deliver marketing strategies that drive lead generation and lease execution for a growing student housing portfolio. Youll take the lead on equipping teams to effectively utilize marketing plans, including campaign goals, messaging, and promotions across channels to help communities meet their leasing goals. In this role, youll bring our living here means living more promise to life through compelling, inspiring, and informative Leasing & Sales efforts. You bring to the table hands-on experience in student housing leasing and marketing, which helps you navigate seasonal shifts and priorities.

You are a natural promoter, with an instinct for creating interest through carefully crafted marketing campaigns. When you are out in the field, you are not afraid to address leasing and marketing needs, whether its revamping lead nurturing processes, creating engagement campaigns through email and social media, giving tours, outreach marketing, and making lasting partnerships in assigned student markets.

Essential Job Functions:

- Work with onsite teams in-person and remotely to bridge the gap between lead generation and lease execution.

- Work with student housing marketing and onsite teams to execute portfolio-wide leasing campaigns and marketing programs.

- Working throughout the lifecycle funnel and across multiple channels to implement and drive targeted strategies at key properties – to include lease-ups, rebrands, underperforming, or stabilized assets as needed.

- Identify and assist with marketing-related training for Leasing & Sales teams through the development of instructional materials and how-to videos to effectively execute programs and campaigns.

- Provide ongoing updates to Marketing Manager about community performance and suggested areas of improvement to ensure continued leasing success.

Minimum Qualifications/Skills:

- 3+ years of onsite leasing or marketing experience in student housing.

- Demonstrated experience with using Entrata - to manage leads, marketing communications, and community content.

- Excellent analytical and reporting skills. You can easily ingest and present on community, portfolio, and industry metrics. Benchmarking, alongside some predictive analysis is your sweet spot.

- Knack for relationship building and gaining buy-in from key stakeholders. You enjoy collaborating with a larger team and accomplishing big things together.

- Next level written and verbal communication. You know your audience and how to frame your thoughts and feedback accordingly.

- Excellent project management and organizational skills; ability to successfully work on multiple projects and initiatives simultaneously.

- Ability to work in a fast-paced and ever-changing environment.

Desired Qualifications/Skills:

- Excellent judgement and quick decision-making.

- You've perfected the art of persuasion and can gently and collaboratively promote our marketing strategies and tech stack.

- Incredible awareness of prospect and resident sales cycles for student housing. You understand how a propertys submarket, asset class, unit count, amenities, specials, brand, and budget will impact their marketing strategy, and you can weave the right plan for any scenario.

- An eye for design and a familiarity with modern graphic design systems and tools. We use Adobe, but there are many great tools out there.

- You are comfortable with ambiguity. Some may even say you thrive in it!

- Happily autonomous with healthy communication skills. You love to work independently, but you keep everyone in your sphere informed of your progress.

Core Competencies:

- Customer Focus

Applies knowledge about the customer to inform decision making and problem solving.

- Strives to provide additional value to the customer experience.

- Actively solicits internal and external customer feedback in order to improve business relationships.

- Suggests ways to improve the customer experience.

- Collaborates with colleagues to deliver high-quality service.

- Teamwork and Collaboration

Fosters team camaraderie, collaboration, and cohesion.

- Understands the impact of one's actions on the ability of team members to do their jobs.

- Respects the differences other team members bring to the table by openly seeking others' opinions.

- Helps the team accomplish goals and objectives by breaking down shared goals into smaller tasks.

- Approaches challenging team situations with optimism and an open mind, focusing on coming to a respectful conclusion.

- Makes suggestions to improve team engagement and effectiveness.

- Supports implementation of team decisions.

- Professionally gives and seeks feedback in order to achieve common goals.

- Values working in a diverse team and understands the importance of differing perspectives to develop unique solutions or ideas.

- Communication

Seeks to understand others' points of view, looking at verbal and non-verbal cues to encourage open and honest discussions.

- Invites and encourages others to participate in discussions.

- Projects a sincere and genuine tone. Remains calm when dealing with others who are upset or angry.

- Provides and seeks support to improve communication.

- Does not jump to conclusions or act on assumptions.

- Tailors messages to meet the different needs of different audiences.

- Accurately interprets responses of others to their words and actions.

- Provides feedback effectively and with empathy.

- Embrace Evolution

Acknowledges when change is needed and demonstrates flexibility in responding to changes and ambiguity in their role and direct work environment.

- Demonstrates flexibility in responding to challenges, proactively seeking assistance as required.

- Actively seeks feedback to find new ways to improve the quality of their work.

- Encourages others to participate in personal and professional learning and development opportunities.

- Identifies opportunities to collaborate with internal and external resources.

- Promotes and supports the use of resilience tools such as self-care, mindfulness, and training on difficult conversations.

- Inclusion

Values the differences that individuals bring to the team.

- Open to diverse opinions and everyone being heard.

- Proposes new ideas.

- Understands the value of shared success and creating community in the workplace.

Work Schedule: 8am-5pm, Monday-Friday, with extended hours and/or weekends being required as scheduled, or as needed to meet business needs.

Seniority Level: Independent Contributor – Level 1

Employment Type: Full-Time

Location: Remote with Travel, up to 75%