Specialist, Global Product Marketing

Job Summary:

SPECIALIST, GLOBAL PRODUCT MARKETING

Location: Florida, Texas, Tennessee, and Pennsylvania

Division: Ticketmaster

Line Manager: Sr. Director, Global Product Marketing - B2B

Contract Terms: Permanent, 40 hours per week

THE TEAM

Ticketmaster’s Product Marketing group operates as the client voice internally for our company. Our mission is to develop competitive, compelling, & cohesive narratives that connect our products & services to global client experiences. We advocate for our clients across the product lifecycle, building our B2B narrative across strategic priorities, enterprise products, and agile release cycles. This team serves as the glue between product, communications, sales enablement, and product design teams globally to bring new products to market.

THE JOB

As Product Marketing Specialist, Festivals, you'll own go-to-market for Front Gate and Universe, two Ticketmaster portfolio companies serving festival organizers and independent event creators. You'll be the marketing owner for your product areas: you define the positioning, build the launch plans, and make the call on how we tell the story to clients.

This is a hands-on role with real ownership. You'll work directly with Product and account teams to decide what we launch, how we position it, and how we measure whether it worked. You'll know your products and your clients better than anyone outside the room, and you'll use that to shape decisions — not just execute against them.

WHAT YOU WILL BE DOING

- Work across our portfolio companies, Front Gate and Universe for strategic priorities, key releases, client communication, and internal enablement.
- Support team in building comprehensive go-to-market to bring B2B products and services to market.
- Help drive go-to-market strategies that support product adoption, market differentiation and new business growth.
- Manage ongoing client communications strategy, including product emails and onboarding journeys.
- Partner cross-functionally across product, account teams, education, marketing and PR to help define product rollout and launch planning strategies.
- Collaborate across teams to develop common goals and influence business decisions in support of executing your team strategies.
- Maintain feedback loop to understand client needs and help improve products.

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

- 1-3 years experience in product marketing or a closely related marketing role, ideally B2B or B2B2C.
- A track record of shipping launches you led yourself: you've written the positioning, built the plan, run the cross-functional team, and reported the results.
- Sharp instincts for client value — you can find the "so what" in a product spec and articulate it clearly across decks, email, web, and in a room.
- Exceptional written and verbal communication. You write tight, you edit well, and you're comfortable presenting to senior stakeholders.
- Proven ability to influence without authority in a matrixed organization, and to align teams that don't report to you around a shared plan.
- Comfort operating in an entrepreneurial environment where speed of decision-making and quality of execution both matter.
- Solutions-first approach to problem solving, and the judgment to know which problems are worth solving now.
- Live events, festivals, ticketing, or SaaS/platform marketing experience is a plus.

YOU (BEHAVIOURAL SKILLS)

- Fast-learner, adaptable, and receptive to feedback, as our business regrows your will need to keep a pulse on our quickly evolving product and client needs.
- Put your client and end customer first in everything you do, not afraid to speak up for the client, advocate for the best experience, and have a strong sense of client needs.
- Strong collaborator and team player, eagerly collaborates across a matrixed organization to drive successful go to market strategies and delightful client experiences.
- Attention to detail on all tasks by meticulously reviewing work, identifying discrepancies, and consistently adhering to company standards and procedures.
- Positive energy, passionate about the opportunity surrounding our products, the industry and fans. A cultural driver brings fun, optimism, and togetherness each day.

BENEFITS & PERKS

Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:

- HEALTH : Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
- YOURSELF : Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
- WEALTH : 401(k) program with company match, stock reimbursement program
- FAMILY : New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
- CAREER : Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
- OTHERS : Volunteer time off, crowdfunding match

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.

Teamwork – While we celebrate individual achievements, we know have more success as a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. Ticketmaster may use artificial intelligence (AI) tools to support application screening and assessment. All hiring decisions are made with human review.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.