Associate Director - Commercial

Redefining Sustainability | Innovating for the Future | Creating a Lasting Impact

Botanica is a subsidiary of Red Sea Global and is part of the Red Sea Global Group of companies. We specialize in providing dedicated sustainable greenery across Red Sea Global’ s destinations ensuring careful integration of new species with local flora.

As a subsidiary, Botanica benefits from shared strategic goals and collaborative initiatives within the Red Sea Global group of companies, enhancing our ability to serve our clients effectively.

Spanning over 1 million square meters, driving our planet-first approach to sustainability. Since 2020, we have cultivated over 5 million plants, with an ambitious goal of 30 million by 2030, shaping the natural landscapes of The Red Sea & Amaala. With a team of passionate professionals—40% from the local community—and an unwavering commitment to ecological harmony, we are pioneering new global benchmarks in sustainable development.

Why Join Us?

- Sustainability at Scale: Be part of a project that’s transforming landscapes and preserving biodiversity.

- Innovate & Grow: Work with industry experts in a fast-evolving environment.

- Global Recognition: Join a company shaping the future of sustainable tourism and development.

- Work in a Natural Paradise: Contribute to world-class projects in breathtaking locations.

Be the Change. Join the World’s Most Visionary Developer

Job Purpose:

- Lead Botanica Red Sea's commercial function to grow profitable, contracted revenue across all business lines: plant and tree supply, contract growing, nursery services, horticultural soil, indoor plants and flowers, agricultural consulting, and landscape maintenance services.

- The role owns commercial strategy, pricing, tendering, client contracts and key accounts across two client segments: internal clients within RSG, and external developments.

- It is accountable for ensuring that every commitment made to a client is deliverable by the business units and margin-positive for Botanica.

Job Responsibilities:

Commercial Strategy & Planning

- Develop the 3–5 year commercial strategy and annual revenue plan by business line, client segment and destination, aligned with the Botanica business plan and RSG Group priorities.

- Define the product and service portfolio and the pricing architecture for each line (unit rates, lump sum, schedule of rates, per-m² maintenance rates, per-plant prices).

- Lead market research and competitor benchmarking against nurseries, landscape contractors and facility management (FM) providers; identify new segments and services.

- Provide the monthly demand forecast (confirmed orders, probable pipeline, renewals) to the PMO for sales and operations planning (S&OP).

Business Development & Tendering

- Build and manage the opportunity pipeline across internal RSG clients and external developments, including hotel operators, developers and government entities.

- Chair bid/no-bid reviews; lead tender strategy and the preparation of technical and commercial proposals with input from Production, PMO and Finance.

- Approve cost build-ups and price-to-win jointly with Finance; ensure no proposal is issued below the approved margin floor without Operational General Manager approval.

- Develop strategic partnerships, distribution channels and B2B/B2C sales routes for indoor plants, flowers and soil products.

Key Accounts & Client Contracts

- Own the client relationship for all key accounts, internal within RSG and external; maintain an account plan, service level agreement (SLA) and periodic performance review for each.

- Lead negotiation, execution and renewal of client contracts; renew recurring maintenance contracts well ahead of expiry, and ensure no service is mobilized without a signed contract or written instruction.

- Manage variations, change orders, extra works, claims and price adjustments; maintain the client contract register and contract obligations log.

- Run structured client satisfaction surveys and joint site reviews; act on complaints within agreed response times.

Revenue, Billing & Collections

- Ensure monthly invoices are backed by verified service evidence (completion certificates, measured quantities, approved timesheets) jointly with Production.

- Own account-level collections with Finance; resolve disputed invoices and protect days sales outstanding (DSO).

- Track sales, revenue and margin against plan; report variances and recovery actions monthly.

Marketing, Brand & Visitor Experience

- Lead marketing plans that position Botanica as a trusted supplier of sustainable, high-quality plant material, in line with RSG brand guidelines and the Group Marketing Division.

- Oversee the plant catalogue, sales collateral, digital presence, exhibitions and seasonal campaigns.

- Plan and deliver Botanica tours and visitor experiences for guests, partners and clients.

Leadership & Governance

- Build and lead the commercial team (Business Development, Key Accounts, Estimation & Tendering, Contracts, Marketing); set objectives, KPIs and succession plans, including Saudization targets.

- Own commercial policies: pricing approval matrix, credit terms, discount authority and anti-bribery and ethics controls (ISO 37301).

- Deliver the fixed responsibilities of a Department Head (Section 11.1).

Policies, Systems, Processes & Standards

- Follow and enforce all relevant Botanica and RSG Group policies, delegation of authority (DoA), processes, standard operating procedures and instructions so that work is carried out in a controlled, auditable and consistent manner.

Safety, Quality & Environment

- Apply and champion the safety, quality and environmental management system (ISO 9001, ISO 14001, ISO 45001) and the compliance management system (ISO 37301) to ensure employee safety, legislative compliance, high-quality products and services, and a responsible environmental attitude.

Continuous Improvement

- Identify and lead opportunities to improve the department's systems, processes and practices against international best practice, with a focus on cost reduction, productivity improvement and client value.

Job Requirements:

Qualification and Experience:

- Bachelor's degree in Business Administration, Marketing, Engineering, Horticulture or Landscape Architecture; MBA or equivalent preferred.

- Minimum 15 years of commercial, business development or contracts experience, of which at least 7 years in a senior leadership role.

- Proven record of winning and managing multi-year service or supply contracts above SAR 20M in landscaping, facility management, nursery, agriculture or hospitality services.

- Experience with large-scale KSA developments, hotel operators or government clients is strongly preferred.

Skills:

- Contract negotiation, pricing models (unit rate, lump sum, cost-plus) and commercial risk allocation.

- Strong financial acumen: margin analysis, cash flow impact of payment terms, forecasting.

- Key account management, CRM systems and pipeline governance.

- Executive-level communication and presentation; fluent English, Arabic strongly preferred.

Job Context:

- Botanica is an integrated landscape company with two revenue engines: project-based product sales (plants, trees, soil, indoor plants and flowers) and recurring services (landscape maintenance, nursery management and consulting).

- The role serves internal clients within RSG and external developments, including hotel operators, developers and government entities, and must balance growth with what Production can actually deliver.

- Key commercial risks are concentration on internal RSG clients, price pressure on maintenance renewals, and scope creep where contracted scope and actual service drift apart; the role must name these risks early and price them.

Functional (Technical) Competencies:

- Business Development & Client Relationship Management - Expert

- Commercial Contracting & Pricing Strategy - Expert

- Communication & Stakeholder Engagement - Expert

- Sales Forecasting & Performance Tracking - Advanced

- Market Research & Competitive Analysis - Advanced

- Financial Coordination & Revenue Alignment - Advanced

- Marketing & Outreach - Advanced

- Visitor Experience Planning - Intermediate