Lifecycle Marketing & Growth Manager

In this position you will…

…lead the commercial launch and growth of bolttech’s new and innovative consumer propositions, such as cyber protection. As a marketing expert, you will drive sales conversion, funnel optimisation, activation and ongoing customer usage, working with distribution partners, account teams and cross-functional stakeholders to turn customer access into measurable engagement and growth.

You will be responsible for…

- Driving and owning the end-to-end activation strategy for consumer propositions across partner channels.

- Driving sales and activation across Asia, with a clear focus on sales conversion, funnel optimization and customer usage.

- Analyzing the customer journey from product purchase or eligibility through registration, activation and ongoing usage, identifying key drop-off points and opportunities for improvement.

- Developing and executing initiatives to improve activation, conversion and customer adoption rates.

- Partnering closely with distribution partners to embed activation initiatives into their customer journeys and key customer touchpoints.

- Working with partner Sales, Marketing, CRM and Customer Experience teams to improve how the value of consumer propositions is communicated to customers.

- Designing and optimizing customer activation campaigns across relevant channels, including digital, CRM, SMS, app, web and other partner touchpoints.

- Using customer behavior, funnel and performance data to identify activation barriers and translate insights into actionable improvements.

- Establishing, monitoring and reporting key activation KPIs, including activation rate, conversion rate, adoption and engagement.

- Testing and optimizing activation journeys, messaging and campaign mechanics to continuously improve performance.

- Collaborating with Product, Distribution, Marketing, Operations, Customer Experience and Data teams to improve the overall consumer propositions customer experience.

- Collaborating with account teams and senior stakeholders across Asia to design and execute partner-specific go-to-market strategies.

- Providing customer and partner insights to support the ongoing development and optimization of consumer propositions.

- Building reusable frameworks, playbooks and best-practice guidance for launching and scaling consumer propositions.

For you to be successful…

…we expect you to be able to demonstrate the following key competencies:

Customer Focus

- Demonstrates a customer-centric mindset by prioritizing customer needs and feedback.

- Simplifies and improves customer journeys, leveraging insights and automation where possible.

- Uses customer data and feedback to guide decisions and solution design.

Impactful

- Clearly understands team and business objectives, aligning actions to achieve them.

- Takes accountability and acts proactively to address issues or opportunities.

- Makes informed decisions by seeking necessary information and recommending solutions with confidence.

Creative & Curious

- Looks for new and better ways to solve problems and deliver value.

- Experiments with emerging trends and innovations relevant to marketing and technology.

- Seeks continuous learning and knowledge sharing beyond own area of focus.

Collaborative & Inclusive

- Builds trust and works effectively across diverse teams, partners, and cultures.

- Listens to and respects differing perspectives to co-create mutually beneficial outcomes.

Communication

- Communicates clearly and effectively, actively listening and synthesizing others’ viewpoints.

- Keeps stakeholders accurately informed and updated on key developments.

- Welcomes feedback and expresses opinions constructively.

You will require the following qualifications and skills

- 8+ years of experience in customer activation, growth, CRM, lifecycle marketing, customer engagement, digital marketing, or a related commercial role.

- Proven experience in improving customer activation, conversion, adoption, or engagement through data-driven initiatives.

- Strong understanding of digital customer journeys, customer funnels, and key drivers of customer activation and engagement.

- Demonstrated experience in D2C customer lifecycle marketing across an omni-channel landscape, including digital, CRM, email, SMS, app, web and paid media touchpoints.

- Experience in analyzing customer behavior and performance data to identify opportunities and translate insights into actionable initiatives.

- Hands-on experience with funnel optimization, web analytics and experimentation tools, such as Google Analytics and VWO.

- Strong stakeholder management skills, with experience working across cross-functional teams and external business partners.

- Ability to independently develop, execute, and optimise activation campaigns and initiatives from strategy through implementation.

- Strong commercial mindset with the ability to balance customer needs, partner priorities, and business objectives.

- Excellent communication and influencing skills, with the ability to work effectively in a complex, cross-functional environment.

- Business-level proficiency in English and Korean.

- Experience in telecommunications, fintech, digital platforms, subscription services, cybersecurity, insurance, or insurtech would be an advantage.