About this role
As the Media Planning Lead , you own integrated marketing communications (IMC) planning across owned, earned, and paid for our client portfolio. You lead our Growth Strategists, run a book of accounts yourself, and make sure every plan turns into measurable growth for our clients.
This is a player coach role: the majority of your time goes to leading the team and raising planning quality, with hands-on ownership of a select few accounts.
What you will do
IMC planning and strategy
- Own full funnel IMC plans across paid (marketplace ads, Meta, Google, TikTok), owned (CRM, organic) and earned (affiliate, creators, live commerce)
- Set the planning standard for brief quality, channel mix, budget split and campaign architecture
- Make the final call on what to scale, test and stop across the portfolio
Team and portfolio leadership
- Lead, coach and develop a team of Growth Strategists
- Allocate accounts across the team based on capacity, complexity and priority
- Grow accounts from emerging to top priority partnerships
Client leadership
- Personally lead 1 to 2 key accounts, while acting as senior counterpart and escalation point across the wider portfolio
- Lead account plans, monthly and quarterly business reviews
- Handle senior escalations, protect retention and grow share of business
Execution excellence
- Partner with the Media Operations Lead to ensure campaigns are planned and executed within SLA, best practices and client goals
- Keep budgets on pace and campaigns on target
Pricing and profitability
- Ensure accounts are priced within client approved budgets and protect margin, including through supplier negotiation
Intelligence and AI native ways of working
- Help shape our Signal Engine with input on signals, briefs and measurement needs
- Turn data and insights into sharper planning decisions
Commercial growth
- Support pitches, proposals and new brand onboarding
What success looks like
- Clients who stay, grow and trust us with more of their business
- Accounts that deliver on growth and return goals while protecting margin
- Plans and business reviews that are sharp, on time and decision ready
- A Growth Strategy team that is stronger, more capable and stays
What you bring
Must have
- 8+ years in media planning or IMC, with at least 2 years leading planners or strategists
- Agency background (media or integrated agency)
- Proven senior client leadership across a multi brand portfolio
- Hands on planning across paid, owned and earned, with strong command of ROAS, ROMI and sales metrics
- Commercial acumen: budgets, pricing, margin and supplier negotiation
- Clear, confident presenter of plans and business reviews
Strong plus
- E-commerce or marketplace experience (Shopee, Lazada, TikTok Shop)
- Retail media or social commerce exposure
- Comfort using data products and AI tools to shape decisions