Senior Director - Entertainment Ad Sales, Digital, LCS

About the Role

This is a high-impact leadership opportunity to lead a strategically important pod within JioHotstar's LCS Branding charter, a portfolio of India's largest FMCG, F&B, and Alco-Bev advertisers. Your account book spans global CPG majors, Indian FMCG leaders. These are among the most sophisticated brand-building advertisers in India - the marketers who set the benchmark for premium pricing, always-on media commitments, and content-led brand storytelling on any premium platform.

You will be the Industry lead, the single-threaded owner of client relationships, revenue delivery, and category strategy for this pod- reporting into the SVP, LCS Branding (who is the vertical head). Your mandate is to grow JioHotstar's share of these advertisers' digital brand-building budgets year on year - moving them from reach-led buys to always-on, integrated partnerships that combine video, CTV, first-party data, impact properties, and branded content.

Key Responsibilities

Revenue & Portfolio Ownership

• Own the annual revenue charter for the CPG pod with a clear plan to grow share of wallet and expand into under-monetized categories.

• Build account-level plans for the top accounts each with a JBP-style construct combining committed spends, sponsorship anchors, branded content, CTV investment, and first-party data partnerships.

• Drive premium yield discipline, CPG is the pricing benchmark category on any media platform, and this pod must consistently price above market.

Client & Category Strategy

• Own CMO, Brand head, and Media head relationships across the top accounts acting as the senior strategic partner for each. Represent JHS at brand and category planning cycles, upfronts, and marketer forums.

• Drive sub-vertical depth reflecting the distinct rhythms of CPG (always-on brand-building, new product launches, seasonal category peaks), F&B (festive windows, distribution-led campaigns), and Alco-Bev (compliant-content constructs, spirits vs. beer distinctions).

• Build leadership-level agency engagement with the CPG-heavy agencies to embed JHS in annual planning cycles and upfronts.

Category Solutioning & Cross-Functional Collaboration

• Partner with Content IPs leadership to unlock marquee property integrations (Bigg Boss, Koffee with Karan, Originals) for category-leading advertisers as part of JBPs, CPG brands are traditionally the largest sponsors of Indian entertainment IPs.

• Work with PRS, AdTech, and Measurement to shape brand-building solutions like reach, CTV-premium environments, first-party data, brand lift, and attention metrics.

AI-Era Innovation

• Partner with Product and AdTech to co-develop next-gen branding formats like interactive CTV, shoppable brand moments, and AI-personalized creatives at scale that make CPG advertising more effective on streaming.

Team & Culture

• Lead, coach, and scale the pod's team of Account Directors and KAMs, attracting talent that combines deep CPG category knowledge with digital-native sales fluency.

• Build a culture of client intimacy, structured account planning, disciplined pipeline hygiene, and category expertise - with sellers who can operate credibly across brand marketing, media, and procurement conversations.

What You Bring

Ideal Profile: A senior marketing/brand leader from a large FMCG or CPG company who has run large brands or categories - or a senior ad sales/client partnerships leader from a global digital platform or a premium media/streaming platform with a track record owning top FMCG advertiser relationships in India.

• 12+ years across brand marketing, digital ad sales, or client partnerships, with 4+ years leading teams and owning large-advertiser P&L-style accountability.

• Deep understanding of how CPG, F&B, and Alco-Bev marketers plan, measure, and optimize brand-building investments.

• Strong command of digital video, CTV, OTT, and brand-building KPIs- reach, frequency, brand lift, salience, attention.

• Demonstrated C-suite and CMO-level relationship-building with India's largest FMCG advertisers.

• Analytical fluency, comfortable with data, measurement, and using metrics to shape account strategy and category planning.

• Comfort with AI tools and enthusiasm for using technology to sharpen client engagement and sales productivity.

• Ability to thrive in a fast-paced, matrixed environment with competing priorities and senior stakeholders.