Social media and Digital Marketing Manager

Role purpose

This role is part of the Brand Marketing team, which develops and executes customer-focused Digital and Social Media strategies and activities to deliver the objectives and ambitions of the Global Marketing strategy and plan, in turn driving revenue targets. The team sets the guidance for Digital and Social Media teams around the world to ensure that the Digital & Brand Building experience offered to customers and prospects is consistent and aligned to HSBC brand and (Global Business Line) objectives. It has a crucial role in ensuring Social Media as a brand building channel and also ensuring alignment with the Digital Media team in terms of performance.

The role holder is responsible for executing Brand Social Media strategy to support the objectives and ambitions of the Global Marketing strategy and also meeting local business objectives

Principal Accountabilities and Responsibilities

- Supporting the execution of market leading initiatives aligned to the Global Digital Marketing strategy

- Managing and developing Social media strategy among HSBC own channels, ensuring consistency with our brand strategy and of course

- In-flight tracking of performance and measurement of key metrics, summarizing learnings for feeding into future initiatives

- Driving innovation in the Social media channels, building on existing services and developing new Digital assets which align with the business and Marketing strategy

- The primary accountability of this role is to develop marketing strategy plans and programmes that deliver customer and business outcomes. This includes any, proposition development and go-to-market approach in support of brand positioning, increase wallet share of existing customers and sales enablement through marketing tools.

- Social media budget management.

- Role holder is responsible for managing and oversighting our social media agency, ensuring teamwork and integration with other marketing partners like the Media or the creative agency

- Develop and deliver Social Media strategy and plans that create stand-out in the marketplace, support brand objectives and deliver return on investment

- Develop and articulate a deep understanding of customer needs through Social Media research and listening, driving social media as research tool to understand audiences and as a insights generator to support customer propositions, products and journeys development

- Support content production to communicate content regarding experiences, connecting with all the brand efforts (partnerships etc….)- Events coverage.

- Role holders will be in charge of Influencers strategy, ensuring development according to Social Media and brand guidelines.

- Social media crisis management: ensure continuous monitoring to prevent any reputational crisis. Ensure alignment and fluent communication with key stakeholders to manage or implement any action plan when any crisis happens.

Requirements

- At least 5-7 years experience on social media management; from end to end ( from setting social media strategy to deliver communication strategy)

- Good understanding of key social media and digital trends and areas of innovation which influence the way we interact and engage with our external customers, internal stakeholders, agencies and audiences. These should include digital marketing, social media, IA and Customer Relationship Management, Agile working practices, and data and analytical tools, and how this helps HSBC to be more customer centric

- Modern Marketing professional with understanding of latest developments in the marketing and media world.

- Proven experience using data and analytics in deriving customer value.

- Degree level qualification in marketing and/or business studies preferred.

- Desirable business experience within a Financial Service based institution, or an innovative customer/service-based institution.

- Experience in brand building strategies

- Proven ability to work on multi-function projects demonstrating excellent relationship building skills.

- Ability to think innovatively, shaping and communicating new concepts.

- Ability to bring key stakeholders and Functional colleagues with them as marketing strategies and plans are developed.

- High level of English language skills required.

- Hands-on experience in creating content across different channels

At HSBC we are committed to building a culture where all employees and customers are valued regardless of their gender, age, sexual orientation, ethnicity, disability, religious belief, background or any other different personal aspect.

HSBC employees act by showing integrity with courage, standing firm in what is right. We are trustworthy, we show different ideas and cultures and we are connected with customers, the community, regulators and each other.

At HSBC we are focused on guaranteeing gender equality and constant training for our employees, as well as protecting their labor and social rights.

“At HSBC we offer our colleagues a greater number of days so that they can fully enjoy their wedding, take care of the new member of the family, or grieve the loss of a family member. Our paid leave package is at the forefront in Mexico, now you have one more reason to be HSBC and proudly live a culture of well-being, balance and care”.