About this role
Job Summary:
Manages key product line lifecycles. Understands market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.
Key Responsibilities:
Develops the long-term product line strategy, forecast, and the annual operating plan. Provides product line budget requirements into the business unit annual operating plan. Leads the development of product introduction plans. Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle. Presents marketing approach for functional review and to the change management review group. Leads pricing activity throughout the product lifecycle. Leads available marketing resources and uses those resources appropriately and as needed to support the product range. Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range. Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection. Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities. Leads improvement of customer satisfaction and solves ongoing customer issues in relation to the product range. Leads management of the product lifecycle; determines when products should be deemed obsolete. Develops, implements, and measures results of product promotions. Engages with other functions and global locations to ensure global profitability of the product line. Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes. Coaches and motivates. Associate Product Managers; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.
Primary purpose of this new position is owning the lifecycle management of our new Industrial Product Value Toolkit and the multiple value assessment and communication tools within this package. The product management functional responsibilities include supporting product strategy, collecting and acting upon customer voices, directing product investment needs, supporting new product development, improving the performance of existing products, and communicating changes to Cummins industrial sales channel partners.
College Job Type: Exempt hire, full time
Degree level: Master’s
Educational program: MBA, Product Management
Start Date: January, 2027
Job skill requirement
- Communication – listening and interpreting
- User empathy – understanding their customers
- Strategic thinking
- Business acumen
Preferred Requirements
- Interest in product management, strategy, marketing
- Experience analyzing data and presenting recommendations.
- Demonstrated leadership through coursework, student organizations, or extracurricular activities.