About this role
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
Director, Architecture (Global Store Design)
Position Overview
The Director of Architecture is responsible for leading the end-to-end retail design vision, standards, and execution across the globe with teams based in New York and key Asia markets. This role oversees both centralized design functions and regional design managers delivering individual store projects, ensuring consistency, innovation, and operational excellence.
Key Responsibilities
Strategic Leadership & Vision
- Define and lead the global architectural design strategy across all retail formats and markets.
- Connect cross-functional inputs (VM, merchandising, construction, operations) into a cohesive and future-forward design direction.
- Drive innovation in store design, materials, and execution methods, continuously evolving the store experience.
Global Team Leadership & Development
- Lead and inspire a team across New York and Asia, fostering local alignment, collaboration and accountability.
- Oversee both fixture designers and regional design managers responsible for store-specific project delivery.
- Build a culture of high performance, confidence, and continuous learning.
- Mentor and develop team members, strengthening leadership capability and expertise across regions.
Design Standards & Governance
- Establish and maintain global design standards, guidelines, and toolkits to ensure brand consistency and design excellence.
- Implement processes that ensure quality of design based on global guidance.
- Partner with construction and procurement to align standards with cost, timelines, and operational requirements.
Project Oversight & Execution
- Provide oversight and guidance to regional design managers on store layouts and designs.
- Ensure projects are delivered with design integrity, on schedule, and within budget.
- Act as a senior escalation point for critical decisions impacting design outcomes.
Innovation & Continuous Improvement
- Champion a culture of experimentation and forward-thinking design solutions.
- Lead and foster initiatives that incorporate new materials and technologies into store environments.
- Drive adoption of improved workflows, tools, and design technologies (e.g., Monday.com).
- Continuously evaluate and refine design processes to improve speed, quality, and cost efficiency.
Leadership Expectations and Competencies
Lead with Courage (Short Term)
- Demonstrate the courage to speak up, challenging assumptions and advocating for the best design and business outcomes.
- Navigate ambiguity with confidence, making informed decisions even in complex or evolving situations.
- Lead honest, transparent conversations across stakeholders at all levels.
- Balance global standards with local needs, and creative ambition with operational and budgetary realities.
Translate and Drive Strategy (Short Term)
- Leverage emerging and advanced technologies (e.g., digital tools, data, automation) to enhance design outcomes and support business objectives.
- Identify and shape new or untapped opportunities, driving innovation and advancing strategic initiatives within store design.
- Holistically connect inputs across people, customer experience, operations, and financial considerations to inform design direction.
Motivate and Develop (Medium Term)
- Build and lead high-performing, inclusive teams across regions, creating clarity of roles, expectations, and shared accountability.
- Develop and elevate talent through coaching, feedback, and stretch opportunities, strengthening both technical expertise and leadership capability.
- Foster a culture of trust, collaboration, and continuous learning that enables teams to operate confidently and independently.
- Identify and address capability gaps, ensuring the organization is equipped to scale and adapt to future business needs.
Own Your Impact (Medium Term)
- Take full accountability for outcomes, driving decisions and actions that deliver measurable business and design results.
- Balance speed and quality, ensuring the right trade-offs are made to meet timelines, budgets, and strategic goals.
- Operate with a strong sense of ownership across the full project lifecycle, from concept through execution and post-opening performance.
- Demonstrate self-awareness and adaptability, continuously refining leadership approach to maximize personal and team impact.
Build the Brand (Long Term)
- Champion and evolve a distinctive global store design identity that strengthens brand equity and customer experience.
- Make strategic, data-informed decisions that balance creative vision with commercial performance and scalability.
- Ensure design outcomes consistently reinforce brand positioning while driving measurable business value.
- Align design direction with long-term brand and business strategy, anticipating future customer and market needs.
Expand the Reach (Long Term)
- Build strong, influential partnerships across functions, regions, and external stakeholders to drive alignment and outcomes.
- Scale design impact across markets and formats, ensuring consistency while enabling local relevance and flexibility.
- Navigate organizational complexity effectively, influencing decision-making at senior levels across the business.
- Extend the function’s impact beyond design delivery, positioning Architecture as a strategic driver of growth and innovation.
#LI-DL1 #LI-HYBRID
Our Competencies for All Employees
Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
Customer Focus : Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
Drive for Results : Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
Learning on the Fly : Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
Developing Direct Reports and Others : Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264.
Visit Tapestry, Inc .
Base Pay Range
$155,000.00-$175,000.00
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.